This was a presentation we used as a guide when doing training sessions for Volvo Penta on how to use LinkedIn for social selling and marketing.

1. Social Selling with LinkedIn
LinkedIn Training for Volvo Penta
March 1, 2018

2. LinkedIn Training for Volvo Penta
• Presentation around the table
• Content marketing
• Introduction
• Search
• Network
• Posting updates
• Settings
• Summary and conclusions

3. Skapa – Smart Online Communication
Communication and marketing
Online marketing is about understanding
the needs of your target groups and giving
them relevant content published in multiple
channels.
Web, technology and development
We build advanced and easy-to-use apps,
extranets, blogs and web based system
solutions that supply the data to the right
person at the right moment!

4. We Love Business-to-Business…

5. Challenges for B2B Sales & Marketing
• Identifying your potential customers
• Understanding the customers’ needs
• Attracting the customers
• Creating a relevant communication
• Building trust and confidence –
persistently
• Being top-of-mind when the
purchasing decision is made

6. The B2B Customer’s Purchasing Journey
Uninformed Curios Inspired Motivated Convinced Prepared Confirmed
ATTRACT CONVERT CLOSE DELIGHT
VISITORS RAW LEADS SALES LEADS AMBASSADORSCUSTOMERS

7. Relevant Content Attracts Visitors that Become Leads
Visitors
Customers
Inspiration / Customer needs
Brand building / Company
Offer / Products / Services

8. Good Content is Appreciated by Google

9. LinkedIn:
• 500 million acquired
users in 220 countries
• 106 million monthly active
users
• Owns Slideshare
Twitter:
• Over 1 billion users
• 330 million monthly active
users
YouTube:
• Second most visited website
• 1,2 billion shows per day
• >400 h video uploaded/minute
• 1 billion hours shown / day
• 100% owned by Google
Facebook:
• 1.4 billion daily active users
• 1.2 billion daily active mobile
users
• 2.1 billion monthly active
users
https://en.wikipedia.org/wiki/List_of_virtual_communities_with_more_than_100_million_active_users
https://www.alexa.com/topsites

10. LinkedIn – What’s in it for me?
…and for Volvo Penta?

11. Use Volvo Penta’s Content marketing
• LinkedIn - what’s in it for me?
• Share the Professional Blog’s articles on your own
accounts
• Expand your network and improve your influence
• Be more active on LinkedIn by using your content
marketing articles
• Help Volvo Penta spread the blog articles

12. • Navigating LinkedIn
• Optimizing your profile
• Anonymous viewing of profiles
• Free accounts and Premium accounts
Introduction to LinkedIn

13. • Advanced searching
• How to find prospects
• Research companies, people and groups
• A few examples
• Viewing contact’s activities
• Articles/Posts/All Activities
Search and Advanced Search

14. • Personal connections and company connections
• Connect/Invite. Add connections. Always send personal
note with invitation.
• Join groups
• Send messages to 1’st connections. Inmail for Premium
accounts only, but very useful
• Give or ask for recommendations
• Follow companies
Network

15. • Introduction to LinkedIn posts
• Publish posts. Paste URL. Image or video. Change text.
• How to like, comment and share posts
Posting updates

16. • Account settings
• Privacy settings
• Communications settings
Settings

17. • Keep an updated profile
• Share the articles from Volvo Penta’s Professional Blog
• Use Advanced Search to find prospects
• Enjoy your LinkedIn-feed!
Summary and conclusions

18. Please stay in touch!
Louise Benzow,
Skapa.se
Tel +46 708 80 75 96
louise.benzow@skapa.se
facebook.com/louise.benzow
linkedin.com/in/louise-benzow
Erik Ekholm,
Skapa.se
Tel +46 705 53 21 32
erik.ekholm@skapa.se
facebook.com/erikekholm
linkedin.com/in/erikekholm

19. Copyright notice:
The information in this document may not, in part or in its entirety, be published, copied or distributed to
a third party, without the previous consent from Skapa Digital Design i Göteborg AB.