2. about
Truespirit is a uniform clothing website for
parents who need to know what they can
shop for while doing so efficiently and freely.
(Erik’s) Truespirit provides a straightforward
way to assemble and purchase your uniform
while providing an open-ended but familiar
experience.
3. the project
Truespirit aims to meet client and user needs by
synthesizing great existing shopping
experiences with the personalities and
motivations of Truespirit’s consumers to
create a seamless and easy transition.
10. case study
flows & maps
competitive analysis
wireframing
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invoking brand and persona
11. case study
1 flows & maps
2 wireframing
3 competitive analysis
4 …rewireframing
5 invoking persona and brand
6 …rewireframing
7 what’s a sitemap? layers?
12. flows and maps
method
sketch a vision; what do they see, what do
they need, and how do they get to
where they want to be?
findings
interplay between all the main elements
revealed.
opportunities
optimize shopping loops for:
1) signed in users
2) nonsigned users
create robust navigation from all layers
of the site
