Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Get Heard: Using Online Tools to inspire Volunteers and Donors
1. Get Heard: Using Online Tools to
inspire Volunteers and Donors
#CTCTEVM
Erik Mintz
2. Session Evaluation
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9. Apply New Tools To The Cycle
Suspect
Start with your passionate
customers and
interesting content
Fan Prospect
Email
Social Media Marketing
Marketing
Customer Event
Marketing
(B2C) Dingo Pet Supply, ran a promotion in order to build community and grow their contact lists.They collected the email address of all participants,They got everyone to like them on FacebookThey didn’t have to give half the proceeds to a third party. They reached 6k+ Likes and more than 15k subscribers![Backstory: they had 330 fans on Facebook and wanted to get to 5,000. They offered a $20 certificate to everyone who Liked them on Facebook and submitted their email address through their Facebook Page using the CTCT JMML app. Customers would only be sent the $20 certificate if they helped Dingo get to 5,000 likes. Dingo promoted the campaign through Facebook, Twitter and Email and used social media to keep their followers up to date on the progress and to encourage them to share the campaign with their social media followers and even blog readers. It only took Dingo 3 days to go from 330 Likes to over 5,000 Likes. They are now running the same campaign with a target of 25,000 Likes.]Notes from Lisa:Becareful of incentives because it’s like buying love and that’s not how strong relationships are built!Groupon – some small businesses find that people are just coming to get the coupon and not coming back. The SMB should get their email as art of the coupon! Also, they only attract bargain seekers so is this the individual that you are seeking?