The document discusses the evolution of telephony from being wired to walls to becoming mobile and personal. It notes that with the rise of internet and multiple ways to contact people, having too many contact points can cause user fatigue. The document then introduces GlocalReach, a service that aims to take telephony to the next level by allowing users to manage how others can contact their different personas, rather than just as a single person, in order to provide more personalized reachability.

1. GlocalReach We help you manage how people can reach you.

2. The Telephone In the beginning the telephone was wired to a wall. The wall was wired to a network . And the network was closed .

12. The telephone became mobile and personal .

13. In stead of calling a wall you called a person.

14. Subscription rates skyrocketed: With France and Belgium the laggards at 80.6% and 85.6% respectively; and at the high end, leaders Italy (124.6%) and Portugal (118.3%), the Western European average penetration rate of mobile phone subscriptions is now 103.1% effective end of February 2006. http://communities-dominate.blogs.com/brands/2006/03/phone_for_every.html

15. Now, with internet, the number of ways to reach a person is staggering: ” Not only is there the initial hassle factor, but there is the ongoing fuss of deciding which of the half a dozen ways to get in touch with you is going to be best in any particular circumstance . And while having a single point of failure (”He’s not answering the phone!”) is risky, user fatigue from having too many points of potential failure (”He never picks up the cell phone, and forget about hearing back in email!@#$%@#$!”) is also problematic. ” http://webworkerdaily.com/2007/06/05/do-you-have-too-many-points-of-contact/

16. ” You need a small set of ways to get in touch that consistently reaches you, like right when they call, not when you get around to picking up your voicemail. Real time accessibility — wherein your colleagues and clients can reach you predictably and easily — is essential. ” http://webworkerdaily.com/2007/06/05/do-you-have-too-many-points-of-contact/

17. It is time for telephony to take the next step.

18. It is time for telephony to realise that you are not one person .

19. In stead, each person has many different personas .

20. ” A persona , in the word's everyday usage, is a social role or a character played by an actor.” http://en.wikipedia.org/wiki/Persona

21. Meet Sophie...

23. Programmer Wife Team Leader Sister Photographer Dog Owner Friend PHP Expert Londoner College Alumni

27. Project Manager Project X Project Manager Project Y Project Manager Project Z

28. During different phases of the 3 projects, Ian wants to be reached in different ways. Using GlocalReach, Ian can manage how other people reach him .

29. First, telephony was about calling a place (the wall, remember?) Then, telephony became about calling a person .

30. We want to make telephony even more personal by making it about calling personas .

31. That way, we help you manage how people can reach you. Contact us for beta invites at [email_address]

32. We help you manage how people can reach you. http://www.glocalreach.com