How can a mobile marketing strategy benefit your business 2
1. by imjetred | on February 24, 2013
http://www.empowernetwork.com/imjetred/
2. “Many of the same rules that apply to other kinds of
marketing will apply to mobile marketing too. However,
there are some noteworthy differences.”
This article presents some solid advice on getting the
best from this brilliant advertising medium.
3. Mobile devices and users are thriving on social
media. You must capitalize on this in your marketing
strategy to ensure success. Reward customers
who TwitPic or share deals on your site with a coupon
or contest entry. This is a wonderful way to reach
clients who haven’t heard of you yet.
4. If your website has an easy way for consumers
to provide feedback, it can be a great tool for
individuals to tell you what they think of your brand,
and give you an opportunity to bond with them.
Customer input is valuable, regardless of whether it’s
positive or negative. You should seek out customer
feedback at every opportunity.
5. Get yourself short codes that are dedicated as opposed
to sharing them. You should spend around two
thousand dollars for this, but it will be worth it. Before
long, savvy surfers will start to remember your short
code. It isn’t that big of a price to pay for potentially
avoiding legal problems.
You can get into trouble if your code sharing company
does not follow rules.
6. Make sure that links delivered through mobile
marketing lead to both your mobile-designed site, for
older phones, and your regular site, for the modern
devices that can access it properly.
If your regular website uses flash, then link users back
to a mobile site exclusively, since many tablets and
smartphones do not use flash.
7. When starting out in the mobile marketing business,
make sure you listen to ideas and learn from the
people around you. Find out what users want and do
your best to deliver.
Make sure to look at your competition and check out
how they are doing their mobile marketing. Try to
think about implementing similar tactics to improve
your business.
8. Offer your customers product-response quizzes or a
trivia game in your mobile marketing campaign. If you
send your customers a short quiz, many of them will
respond. Quiz questions could give you feedback and
opinions about your product, while also making it fun
for your customers.
9. Add maps and directions to your website that are
mobile friendly. It has become a standard trend for
individuals to use their cell phone to find directions to
where they are going.
Create an easy way for your customers to reach you.
Even your maps should be treated like marketing
materials. Create a link that gives your visitor the
option to use some of the more popular direction sites.
10. Make sure that your mobile marketing ads are easily
forwarded from one friend to another. Make certain
that promotions are easy to forward or include an
incentive to boost your ads.
11. Remember who you are talking to if you are going to
make phone calls, they are people whose lives you are
interrupting. Try to be respectful of the individual you
are contacting.
12. “Keep your messages short and easy to understand in
your mobile marketing efforts.”
It is unacceptable to include wordy product
descriptions and endless chains of landing pages that
do nothing to enhance users’ experiences.
“Mobile marketing copy needs to be concise and clear.”
13. Make sure that your content is relevant and purposeful.
While mobile marketing is novel and exciting for you
as a business owner, keep in mind that your customers
are looking for more than novelty and excitement.
The information that you provide must be relevant to
present customers and potential customers. If you
provide things they desire and require, they will utilize
your business.
14. Don’t forget to include links to your social media accounts on
your main website. Many customers these days don’t bother to
search for a company’s main site, but rather seek out their social
media pages.
It is very easy for your mobile marketing approach to backfire and
annoy people. You will need a plan to use the tips included in
this article, especially when you are beginning to use mobile
marketing. You will likely see an increase in the size of your
customer base and your profits.
Click here to read more of mobile marketing articles.
Good luck and happy blogging!
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ow-can-a-mobile-marketing-strategy-benefit-your-
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