1. The mission of CATALYST Strategic Design Review is to stimulate thinking and encourage conversation about the role of strategic design in defining and developing an economically, socially and environmentally sustainable future. benefits goals mix resources products mission SWOT competition market implementation strategy
2. CATALYST content emphasizes the value of applying the creative design process to the solution of complex challenges, which are often considered outside the realm of traditional design disciplines . benefits goals mix resources products mission SWOT competition market implementation strategy
3. CATALYST represents the Pratt DM Program to the greater public and increases the visibility and perceived value of the degree. benefits goals mix resources products mission SWOT competition market implementation strategy
4. Current Products benefits goals mix resources products mission SWOT competition market implementation strategy Digital publication Blog Printed publication
5. Future Products benefits goals mix resources products mission SWOT competition market implementation strategy Email distribution Web site Events
6. Strengths + Leadership + Talent base (design and marketing) + Pratt credibility + Reputable contact base + Alumni network + Positive first impression + Free + Visually engaging benefits goals mix resources products mission SWOT competition market implementation strategy
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8. Opportunities + Social media + Increasing digital access + Interest in social and eco responsibility + Leverage strategic partnerships + Exposure from events benefits goals mix resources products mission SWOT competition market implementation strategy
23. Cost per Issue Based on current DM discretionary budget benefits goals mix resources products mission SWOT competition market implementation strategy $250 ShutterStock Subsc. (1mo.) $40 MyFonts.com (2-3 fonts) $90 Constant Contact (3mo.) $300 MagCloud (~35 copies) $290 Misc. Marketing Materials $30 website Subscription $5000 Scholarship $6000 Total
24. Implementation benefits goals mix resources products mission SWOT competition market implementation strategy Constant Contact subscription Newsletter launched Content on Pratt.edu MagCloud availability December 2009 Website development Metrics recorded for Issue 2 Sponsorship packet content gathered Additional Social Media outreach Contact partner organizations January 2010
25. Implementation benefits goals mix resources products mission SWOT competition market implementation strategy Issue launch Website launch Event hosted Compile list of potential sponsors February Sponsor outreach Send subscription link to event attendees Gather and analyze metrics from first 3 issues March