2. Founders Erin Weber
Maggie de la Vega
Holly Burns

3. Agenda
Introduction
Differentiating Value
CATALYST to Date
Future Development
Budget
Resources
Sponsorship
Closing
3

4. The intent of
CATALYST
is to champion
and encourage
the integration of
design principles
into management and
operational business strategy.

7. Long Term Goals
LEADING international resource for design leaders
Alternative DISTRIBUTION methods
Kindle subscription
Harvard Business Publishing
MagCloud on demand printing
ONLINE expansion: podcasts, videocasts and toolkits
Host EVENTS and panel discussions

8. Differentiating Value
Digital
Operational
Design Driven
External Resources
Design Leaders
Blog Forum
Free

9. Design Driven
Theoretical Operational
Content Driven

10. Premier Issue

11. Press Coverage

12. Lessons Learned
SUBSCRIPTION database management
Semi-annual review of MEDIA contacts and PR list
Greater INTERNATIONAL media outreach
LESS student writing
Shorter LENGTH for digital publication
Greater organization of BLOG & focus on guest bloggers

13. 2nd & 3rd Issues Fall/Winter 2009: “Designing a Climate Safe Economy”
Incoming students to join staff
Readership rates expected to increase 30%
Development of focused PR strategy
Spring/Summer 2010: Topic TBD
Implementation of a sustainable personnel structure
volunteers: students, alumni, advisors
project manager
layout designer
MagCloud availability

14. Proposed Staff Structure
Paid, part time Project Manager
Designer
Volunteer First year A
First year B
Second year A
Second year B
Blog Director
Advisor
Alum
Program Director
Copy Editor

15. Timeline: Third Issue
Nov Dec Jan Feb Mar Apr May
11/17/09 1/12/09
Hire a Project Manager
12/13/09
Remote Meeting:
Select a Project Manager
1/12/09 3/19/09
Sponsor Solicitation
2/11 - 3/2 3/2 - 3/19
Collection of Collection of
sponsorship funds sponsor logos and
advertisements
11/15/09 1/13/09
Content Selection
11/15/09 1/10/09
Meeting: Meeting:
Determine theme Choose article
abstracts
1/12/09 3/4/09
Content Collection
2/20/09
Meeting:
Choose articles for
enhancement with
“Strategy in Action”
2/18/09 3/16/09
Initial Editing
3/13/09
Meeting:
Determine next theme
3/31/09 5/12/09
Layout Editing
2/25/09 5/15/09
Design
5/7/09 5/16/09
Distribution

16. Budget
Expenses Rate Quantity Per Issue Total
Project Manager $40.00 8hrs/wk for 6 $8,320
months
Designer $40.00 10hrs/wk for 2.5 $4000
months
iStock (extended $1,900
rights)
MyFonts.com $40
Scholarship $1000 4 students $4,000
Misc. $1,240
Total Expenses $19,500
Revenue
DM discretionary $1,000
DM Scholarship $4,000
Sponsorship $14,500
Total Revenue $19,500

17. Sponsorship
Platinum Partner
$5000 per issue
1 full page ad
Linked logo on CATALYST blog
Linked logo in CATALYST publication
Content page in publication
Blog post
Partner
$1500 per issue
½ page ad
Linked logo on CATALYST blog
Linked logo in CATALYST publication
Blog post
Sponsor Levels Rate Quantity desired Per Issue Total
Platinum Partner $5,000 2 $10,000
Partner $1,500 3 $4,500
Supporter any unlimited unknown
Total Sponsorship $14,500

18. Targeted Sponsors

19. Thank you