A news magazine invents its media future

The web has revolutionised media brands NEW HEROES

The web has revolutionised media brands NEW BRANDS 1 st UGC site 10,000,000 articles 13,000,000 unique visitors 12,700,000 unique visitors 15h video by minutes 1 st selling site 14,600,000 unique visitors Source : panel Médiamétrie//NielsenNetrating 12/2008, all areas

The web has revolutionised media brands … WICH BECOMES REFERENCES

The web has revolutionised media brands THE RELATION OF CONTENT CHANGES

The web has revolutionised media brands REDISCOVERY OF THE ROLE OF MEDIA BRANDS Source : www.flickr.com/photos/poseidonsimage/ «So much data, so little time ». Eric Scherer, AFP MediaWatch

The web has revolutionised media brands Source : www.flickr.com/photos/artsyt “ The consumer does not want wealth. He does not want more information, and more videos! He only wants to simplify life and return to values of the press: it is necessary to organise information into a hierarchy”. Raoul Roverato, Orange, Executive director in charge of new growth activities REDISCOVERY OF THE ROLE OF MEDIA BRANDS

The web has revolutionised media brands BUT IT IS NOT THE SAME CONTENT

[object Object],LEXPRESS.fr, an online referent media brand Audience Source : Panel Médiamétrie //NetRatings, December 2008, all areas

LEXPRESS.fr, an online referent media brand Source : http:// www.buzzmachine.com /2007/02/22/ new-rule-cover-what-you-do-best-link-to-the-rest / « Cover what you do the best. Link to the rest. » Jeff Jarvis, BuzzMachine

[object Object],[object Object],“ Cover what you do the best.” Deeper analysis with all forms of journalism in the service of information News in real time

[object Object],[object Object],To alert internet users of all exclusivities and scoops in L’Express Covering events in different voices “ Cover what you do the best.”

[object Object],[object Object],Co-creation with internet users : Supervised and edited bi-media participation “ Cover what you do the best.”

[object Object],[object Object],“ Cover what you do the best” The co-production inter - brands Benjamin Ferran (L'Expansion.com) and Guillaume Grallet (L'EXPRESS.fr)

[object Object],[object Object],“ Cover what you do the best.” Co-production of content with bloggers, in intergrating their know-how at the heart of the editing team

[object Object],[object Object],“ Cover what you do the best.” Circulating scoops by using the web (100 influent bloggers)

“ Cover what you do the best.” ,[object Object],[object Object],2 nd record in site visitors 2,5 million pages visited 280 000 visitors a day Record circulation of the title 600 000 copies Best online sales (pdf) 13/02/2008 8pm LEXPRESS.fr Publication of the entire interview 6:30pm LEXPRESS.fr Publication of the 3 first questions of the interview + Video of Christophe Barbier on facebook and dailymotion 7:30pm Interview with Christophe Barbier in Le Grand Journal Print publication of the interview 14/02 8pm Christophe Barbier, Editor-in-Chief publishes a post on his blog on the conditions of the interview Chat between Christophe Barbier and internet users 15/02

[object Object],[object Object],“ Cover what you do the best.” http://thisisindexed.com/page/12/

[object Object],[object Object],“ Cover what you do the best.”

[object Object],[object Object],“ Cover what you do the best.” Source : TNS Sofres Rejet ostentation Méfiance vis à vis superficialité Valorisation du travail Sensibilité Intellectuelle Valorisation du sacré Élitisme Attachement à l’ordre moral Esprit Critique Sensibilité Culturelle Rejet du sacré et familiale Humilité Attachement à la nature Envie d’évasion et de découverte

[object Object],[object Object],“ Cover what you do the best.” Source : TNS Sofres

“ Cover what you do the best.” ,[object Object],[object Object],Source : TNS Sofres

[object Object],[object Object],« Link to the rest. »

[object Object],“ Link to the rest”

STYLE With Fashion. Beauty. Bio. Design. Decoration. Travel. For senses in all ways. MICRO ECONOMY With ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Link to the rest” ,[object Object]

[object Object],LEXPRESS.fr, an engaged audience Source : Panel Médiamétrie //NetRatings, November 2008, all areas % CSP+ AUDIENCE (000) POWERFUL & AB+ AB+ BUT NOT POWERFUL NOT AB+ & NOT POWERFUL POWERFUL BUT NOT AB+

[object Object],LEXPRESS.fr 2009 strategy Experience Expertise, Exclusivity, Interactivity, Co-creation, UGC Participation Engagement Source : http:// www.slideshare.net/neilperkin/whats -next-in-media Audience 4 million unique visitors by the end of 2009 3rd site of content

LEXPRESS.fr invents its media future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LEXPRESS.fr : nouvelle formule EXPRESS ROULARTA INVENTS ITS MEDIA FUTURE

A news magazine invents its media future

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