Content marketing stats you have to know!

1. Blogs give websites 434% more indexed pages and
97% more indexed links. (Content+)

2. Interesting content is a top 3 reason people follow
brands on social media. (Content+)

3. Social media sites and blogs account
for 23% of all time spent online.
(Content Marketing Institute)

4. Articles with images get 94% more views. !
(Content+ 2013)

5. Companies with active blogs receive 97% more leads
(Content+ 2013)

6. 78% of CMOs think custom content
is the future of marketing. !
(Hanley-Wood Business Media)

7. Blog frequency impacts customer acquisition.
92% of companies who blogged multiple times a
day acquired a customer through their blog.
(HubSpot)

8. 75% of users never scroll past the first page of
search results. (Hubspot)

9. In 2014, 58% of businesses plan to increase their
content marketing budget! !
(Content Marketing Institute)

10. 66% of the most effective content marketers have a
“documented content strategy” and 86% have a
dedicated person or team managing that strategy.
(webdamsolutions.com)

11. Organic search leads have a 14.6% close rate, while
outbound marketing leads have a 1.7% close rate.
(Hubspot)

12. Content creation is ranked as the single most
effective SEO technique. (Marketing Sherpa 2013)

13. Marketers, on average, spend over a quarter of
their marketing budget on content marketing.!
(B2B Marketing Insider)

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