8. I want to be noticed and appreciated I am complete when I’m confident and I feel good about myself I feel confident and important when people notice me
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12. Surgery is prominent in middle to old aged groups Minimal invasive procedures Premium Non-invasive products Low-cost non-invasive products Price vs. Age Matrix Price/ Age Matrix 24-34 yrs 35-44 yrs 45-54 yrs 55yrs up High price Low Price
13. Surgery’s unique positioning is shown in this competitive map Competitors do not actually meet client’s expectations Positioning vs. Brand Matrix
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15. 5a. Based on an article, patients trend is 40% cosmeceuticals and 60% surgery SOURCE: http://www.skinandaging.com/article/1804