Where are we in relation to these big worshiping centers called sports stadiums? With 2/3 of the population being 
100+ miles from the nearest sports team, geography is about the only thing working against sports, because it has a lot of big things working FOR it. 

1. KATSHAFER&JASONLANGWELL
UNITEDSTATESOFSPORTS
EPFFT

2. Whereareweinrelationtothesebig
worshipingcenterscalledsportsstadiums?

3. source: deadspin.com/maps-how-far-do-americans-live-from-their-sports-teams-1210878293

4. source: deadspin.com/maps-how-far-do-americans-live-from-their-sports-teams-1210878293

5. source: deadspin.com/maps-how-far-do-americans-live-from-their-sports-teams-1210878293

6. source: deadspin.com/maps-how-far-do-americans-live-from-their-sports-teams-1210878293

7. With 2/3ofthepopulationbeing
100+milesfromthenearestsports
team,geographyisabouttheonlything
workingagainstsports,becauseithas
alotofbigthingsworkingFORit.

8. SPORTSHASBIG...
EPFFT

9. SPORTSHASBIGCROWD
170millionsportsfansinthe
UnitedStatestoday–makingthemthe
10thlargestcountryintheworld.

10. SPORTSHASBIGSPEND
70¢
In2013,over$18Bwasspenton
sponsorshipsasawhole--$14Bofthat
wasspentonsports.
70centsofeverydollarspenton
sponsorshipsintheUSeachyearare
spentonsportssponsorships.
source: sponsorship.com/IEGSR/2014/01/07/Sponsorship-Spending-Growth-Slows-In-North-America.aspx

11. $1.01B_
$628M_
$610M_
$372M_
SPORTSHASBIGSPEND
When you can take the 4th and
maybe the 2nd or 3rd players and
put them together and still not be
as big as the biggest league, it
really speaks to the power of the
NFL and the size of it as a whole.
source: www.sponsorship.com/iegsr/2014/01/27/NFL-Sponsorship-Revenue-Totals-$1-07-Billion-For-2.aspx

12. SPORTSHASBIGSPEND
The biggest brands in the world are
spending money on it.
93 companies are each spending at
least $15 M per year on sports.

13. SPORTSHASBIGMOMENTUM
90%
Results from a Turnkey sports poll
done last year revealed that 90% of
sports executives felt optimistic about
their business over the next year.

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