As with any marketing campaign, brands must identify their key objectives and the key measures that will determine whether what they do is successful. Finding the right sponsorship and then activating it successfully requires brands to truly understand the consumer and what motivates them.

1. KATSHAFER&JASONLANGWELL
UNITEDSTATESOFSPORTS:PART4
EPFFT

2. CANSPONSORSHIPSDELIVERFORYOURBRAND?
myths
six
EPFFT

3. SIXMYTHS
number one
AWARENESS ONLY

4. SIXMYTHS
number two
DOESN’T DELIVER MEASURABLE ROI

5. SIXMYTHS
number three
WHY PAY WHEN YOU CAN AMBUSH

6. SIXMYTHS
number four
REPUTATIONAL RISK

7. SIXMYTHS
number five
IT DOESN’T WORK FOR MY CATEGORY

8. SIXMYTHS
number six
I CAN’T AFFORD IT

9. 10STEPSTOSPORTSSPONSORSHIPSUCCESS
10
EPFFT

10. 10STEPSTOSPORTSSPONSORSHIPSUCCESS
number one
DO THE PROPER DUE DILIGENCE.
TRULY UNDERSTAND THE CONSUMER
AND WHAT MOTIVATES THEM.

11. 10STEPSTOSPORTSSPONSORSHIPSUCCESS
number two
MAKE SURE ANY SPONSORSHIP IS INTEGRATED
INTO AN OVERALL MARKETING PLAN.

12. 10STEPSTOSPORTSSPONSORSHIPSUCCESS
number three
IDENTIFY WHAT MATTERS MOST.

13. 10STEPSTOSPORTSSPONSORSHIPSUCCESS
number four
BUDGET FOR ACTIVATION.

14. 10STEPSTOSPORTSSPONSORSHIPSUCCESS
number five
EXTEND THE REACH OF YOUR MESSAGE.

15. 10STEPSTOSPORTSSPONSORSHIPSUCCESS
number six
CONTENT IS KEY.

16. 10STEPSTOSPORTSSPONSORSHIPSUCCESS
number seven
MANAGE THE CONVERSATION.

17. 10STEPSTOSPORTSSPONSORSHIPSUCCESS
number eight
SHOW YOUR PASSION.

18. 10STEPSTOSPORTSSPONSORSHIPSUCCESS
number nine
CREATE GREAT EXPERIENCES.

19. 10STEPSTOSPORTSSPONSORSHIPSUCCESS
number ten
STAY RELEVANT.

20. Erwin Penland - Proprietary and Confidential
FoodForThought
Food For Thought is Erwin Penland's thought leadership
platform.
It began six years ago with a three-day annual symposium
celebrating the intersection of food, creative thinking,
entrepreneurialism and social responsibility through events,
discussions and of course, dining.
The fully experiential gathering is crafted to inspire dialogue and
debate among prominent entrepreneurs, business leaders and
creative thinkers from around the country—showcasing
how creativity is paramount to success in every organization, and
in fact, in life.
The platform itself has been extended into quarterly client
sessions, internal agency training programs, research and
marketing trend presentations.
For more information:
Joe Saracino
Chief Marketing Officer
Erwin Penland
joe.saracino@erwinpenland.com
Erwin Penland
erwinpenland.com
@erwinpenland on Twitter and Instagram
facebook.com/erwinpenland
Food for Thought Conference
foodforthoughtconference.com