Generative AI for Social Good at Open Data Science East 2024
Sizmek company profile 2014
1.
2. “ The final execution on the desktop was elegant and the iPad version was simply sublime. Their solutions allow marketers and creative to really shoot for the stars
in their rich media campaigns.”
– Twentieth Century Fox Home Entertainment
3. Contents
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Who is Sizmek?
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Sizmek universe
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Our reach
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Our clients
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Our products
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Multiscreen, multiformat ad management
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Contact us
“ Sizmek is our national
ad-serving partner… It is an intensive collaboration with a great spirit of partnership, which results in the development of great, original ideas.”
– Heye OMD
4. Who is Sizmek?
Who are we? We are an open ad management company that fuels digital advertising campaigns for advertisers and agencies around the world with the most innovative technology available to engage audiences across any screen.
What is an open ad management stack? An open ad management stack is an integrated set of tools and capabilities used by marketers to ensure increasing success. The goal of the stack is to enable broader options for marketing execution without losing the benefits of centralized control and deployment (to create, manage, deliver, and optimize).
5. What do we do? We provide marketers with the most creative and impact-filled multiscreen digital campaigns across mobile, display, rich media, video, and social. Our Sizmek MDX platform and data engine powers the most sophisticated optimization and targeting across creative, media, audience, and context.
6. Sizmek
Founded in 1999
as Eyeblaster
1999 2010 2011
Eyeblaster
rebrands to
MediaMind in 2010
16,800 global
web publishers
19,000+ global
web campaigns
delivered per month
5,000 media agencies
and creative agencies
2011 – MediaMind
acquired by DG,
unifies with Unicast
and Eyewonder
7. universe
2012 2013 2014
Online spinoff
from DG
as Sizmek
In 2012, MediaMind
acquires Peer39
programmatic data
25 offices covering
48 countries
850+ employees
13,000 brand
advertisers
100+ billion
impressions
served monthly
Republic Project
adds rich media,
social, and
mobile capabilities
8. “ By providing multiple routes to engagement within a single ad, this campaign delivered outstanding results across Seiko’s dual goals of branding
and data acquisition.”
– Seiko
9. Sizmek serves a lot of ads via the Sizmek MDX Platform, but the actual numbers can be astounding. The research team analyzed the following sample of our 2013 data:
Our digital reach by
the numbers
10. We are committed
to our clients
Apparel
Auto
Entertainment
Finance
Retail
Technology/Corporate
11. •
89 of the AdAge Top 100 Advertisers
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66 of the Fortune Top 100
•
58 brands with $500,000+ spend in 2013
CPG
Electronics
Pharmaceuticals
Restaurants
Telecom
Travel
12. Our
clients speak
“ Visual analytics
allows our team
to spend less time
pulling reports
and more time
analyzing them.”
– Vladimir Jones
“ Verifying the
placement of media
is important… We
have already gained
significant insights
as a beta partner in
Sizmek’s video
verification program.”
– Reckitt Benckiser
“ This awareness
campaign
surpassed all
our expectations
in terms of
performance
and ROI.”
– Mindshare (Dove)
“ Sizmek
Dynamic Creative
dramatically
improve[d]
turnaround times
and workflow
efficiency for
Indonesia AirAsia.”
– Mindshare Indonesia
13. Our
product suite
Sizmek provides the core capabilities a digital marketer needs
to create, deliver, measure, and optimize multiscreen campaigns.
Sizmek MDX consolidates these core functions, so you can focus more on strategy and less on technology.
Channels – One seamless platform to create, deliver, optimize, and analyze ads for every screen and channel
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Mobile
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Rich Media
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Video
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Social
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Search Connect
Advanced data – Objective data tools provide all you need to target, validate, understand, and improve your campaign performance
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Verification
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Programmatic Data (Peer39)
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Attribution Suite
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Audience Suite
Ad delivery – Automatically serve ads to the right audience at the right time with the right message
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Campaign Management
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Analytics
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Dynamic Creative
Services – A team of experts behind you all the way, from creative development to trade desk consultation
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Professional Services
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Sizmek Vantage
14. Multiscreen,
multiformat
ad management
Sizmek MDX can
handle any screen
and any creative
execution at a
global scale.
Multiscreen creative
development,
responsive
ad serving,
multichannel
attribution, and
tracking – it’s all
built into the Sizmek
MDX platform.
All on a single platform, our clients manage
their campaign’s full life cycle for immersive
Flash and HTML5 rich media, vivid VAST and
VPAID video, mobile in-app and web, as well
as standard image creative.
Sizmek MDX collects more than 200 performance
metrics on these ads for real-time optimization
and post-campaign analysis.
Plus, the Sizmek MDX open ad management
stack is built for multiscreen efficiency.
It offers intelligent tools and a streamlined
workflow that simplify campaigns
across mobile, display, rich media,
video, and social, with optimization and
targeting by creative, media, audience,
and context.
15. Get started with
Sizmek MDX
Smarter, more sophisticated multiscreen marketing
starts with the people and platform of Sizmek.