12. Social Responsibility and Green Movement According to 2009 IATA Corporate Air Travel Survey, 80% of air travelers have a concern, in some degree, about the environmental impact of flying. An example: Lufthansa focuses on two areas in particular: environmental care and nature conservation
13. Hub and Network Design Strategies Turkish Airlines was to make Istanbul a natural hub, as the city is perfectly situated for connecting flights between Europe and the Middle East, reaching the Asia Pacific eastward. The airlines strategically designed its network to expand the transit market.
14. Open Sky Aggrement With this agreement, Air France, Delta, Northwest, and Continental Airlines launched new routes within days of Open Skies coming into effect. Agreement is estimated to generate 26 million additional passengers in the first five years of implementation. This agreement will also provide opportunities for budget carriers that will be able to fly to cheaper regional airports in the US. Threat of low cost carriers towards network carriers will not be limited to short haul travel.
15. LCC Brands of Legacy Airlines In the battle for domination in the skies, network carriers adopt a new strategy to beat low-cost rivals at their own game by establishing own low-cost carriers
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