This document outlines a 5-point plan to make the "Help a child reach 5" program go viral and increase community involvement. The plan includes: 1) Engaging famous people to volunteer and teach children, and sharing the program's film worldwide. 2) Establishing a non-profit organization to manage volunteers, raise donations, and partner with similar groups. 3) Creating a student movement in India to promote the program and assist volunteers. 4) Leveraging Unilever employees by asking them to share the program's video. 5) Citing examples like Al Gore's viral TED talk to show how social topics can spread globally with the right strategies. The overall goal is to make the program globally impactful.

1. 25 March 2013
“Help a child reach 5” program:
Going viral, involving community

2. How do we make this film go viral?
How do we get people more involved in the lives of the children of Thesgora?
How can people become lifelong supporters of Lifebuoy and our program?
How can they contribute and volunteer?
Problem
involving video
Show of Gandappa Film
on iPad for Indians
Film about lives of
children to their 5th
birthday
Let’s make “Help a child reach 5” program go global

3. We will bit our challenges through 5 key actions!
INVOLVEMENT SHARING

4. INVOLVEMENT SHARING

5. We attract famous people to life-changing initiative

6. They come & teach Thesgora kids on volunteer basis

7. The movie will be shared around the world

8. INVOLVEMENT SHARING

9. Let’s found NPO to make the involvement organized

10. Firstly, NPO will manage volunteer movement
Educate kids and
mothers how to wash
hands, participate in
School of 5 program
and other activities
Participate in “Show
for my child” film,
volunteering in
schools and
universities
Help volunteers to
connect with school or
village representatives,
organizing transition to
India

11. Secondly, NPO will raise donations

12. Thirdly, NPO will partner with similar organizations

13. Fourthly, NPO will help raise money for PPP projects

14. INVOLVEMENT SHARING

15. We need to make a student movement in India
They will be the future leading power and ambassadors
of the “help child reach a 5” program

16. They will act in the cities as well as the villages
Organizing PR-events
and campaigns
Helping incoming
volunteers
Helping kids and moms
during the program
Assisting and providing
information to the new-comers
Looking for new partners Delivering needed materials

17. In long period they’re a source of Unilever leaders’

18. INVOLVEMENT SHARING

19. We can use our greatest inspirers – our employees
We will Call for their help and ask to share the Gandapa
video in their social or professional networks

20. This simple action can bring enormous results
Potential audience:

21. INVOLVEMENT SHARING

22. There are many cases of social topics going global
Al Gore
TED Talk “Averting the climate crisis”
10+ million views
Nobel Peace Prize for his work
in climate change activism

23. There are many cases of social topics going globalLifebuoy ideas worth spreading

24. Thank you for attention!
Any questions?