Using digital media and online communication tools to engage landowners

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A presentation delivered June 14, 2011 at the MNFWS / MNDNR joint private lands programs meeting at the Cloquet Forestry Center.

Formation

Using digital media and online communication tools to engage landowners Eli Sagor [email_address] USFWS & MNDNR Joint Private Lands Programs

Key ideas ,[object Object],[object Object],[object Object],[object Object]

Where do you turn for info? ,[object Object],[object Object],[object Object],[object Object]

Adult learners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learners value ,[object Object],[object Object],[object Object]

Landowner segmentation Owners Acres Source: Butler et al. 2007, Journal of Forestry

2010 survey ,[object Object],[object Object]

Who are these people? ,[object Object],[object Object],[object Object],[object Object]

What are the characteristics of northern Minnesota family forest owners’ woodland info networks? Range: 0-14 Mean: 2.92 Median: 2 n =774

Percent of respondents naming at least one specific source, by source group

Satisfaction with network ,[object Object],= respondent = peer = forester or logger = cons / env group   Adding new sources to the network makes landowners happier. Satisfaction = 2.43 + .199*s (where s = # sources; p < 0.001)

Landowners want to hear from professionals

So, what to do? ,[object Object],[object Object],[object Object],[object Object]

Atmosphere: moderated spaces ,[object Object],[object Object],[object Object]

Discussion board: What you can do ,[object Object],[object Object],[object Object],[object Object]

General content: What you can do ,[object Object],[object Object],[object Object]

Ideas, stories, etc: Drop me a line! ,[object Object],[object Object],[object Object],[object Object]

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