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Online fundraising for nonprofits

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Ed Schipul
Ed Schipul

Learn how nonprofits can leverage the Web to help grow their communities, increase awareness of their work and raise funds!

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Fundraising through the Power of Story: Leveraging the Web to connect and prosper Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://flickr.com/photos/eschipul/3058796804/
What we’ll talk about... • Tell your Story on the Web • Fundraising Tools • Tapping into Human Motivation Tying traditional strategy and new tools together
It’s a Conversation with real Human Beings.
STORYTELLING! Make the emotional connection.
“The message is not about the charity, it’s about why the messenger cares” Katya Andersen (Network for Good)
http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ 73645804@N00/440672445/ http://www.flickr.com/photos/94232810@N00/2096337817/
Tell your Story online
Interact with the world through a Blog http://havefundogood.blogspot.com
Read others’ Stories and tips/tricks for inspiration • Beth Kanter: http://beth.typepad.com/ • NetSquared Blog: http://www.netsquared.org/blog • Online Fundraising Blog: http://www.onlinefundraisingblog.com/ • The Fundraising Coach: http://fundraisingcoach.com/ • Just Giving Blog: http://justgiving.wordpress.com/ • Non Profit Tech Blog: http://www.nonprofittechblog.org/ • Read Write Web: http://www.readwriteweb.com/ • Donor Power Blog: http://www.donorpowerblog.com/
Increased # of donors by 400% (not donations, but DONOR NUMBERS) Promote others and share your knowledge on Twitter www.twitter.com/rhinosirf
Share your challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo NPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits
Online fundraising tools
http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html Online Fundraising Tools www.chipin.com Chipin - Fast and easy, trackable online giving
Online Fundraising Tools Facebook Causes - Central point for your NPO http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook!
Online Fundraising Tools Firstgiving - Free online fundraising pages 2.5% credit card processing fee 5% FIrstgiving fee Set up and all else is free
Online Fundraising Tools Fundraising through your cell phone + Twitter http://www.tweet4good.org/
Tap into the 3 Motivations of Humans
A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
Read more: http://www.schipul.com/en/art/?562 Speak to your donor’s motivations Material 1. Social 2. Ideological 3. http://www.flickr.com/photos/thegreentrilby/93788893/ http://www.flickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se
3 Motivations Material Social Ideological 1. Cash 1. Networking 1. Belief in a cause 2. Discounts 2. Socialization 2. Long-term political goal 3. Volunteers get free admission 3. Identity 3. Religious / spiritual 4. Linkbacks to your site 4. Certification / validation 4. Self-actualization 5. Promotion* 5. Professional / Development 5. Art 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion http://www.schipul.com/en/art/?562
Cambodia For Kids www.cambodia4kids.org • Cambodian culture education • Fundraising for Cambodian families • Technology training • Cambodian Social Media community support
Material Motivation Cambodia For Kids hooks it up •Virtual Facebook thank you gifts •Reciprocating online donations •UGC contest, winner gets $$ for fave charity www.changingthepresent.com
Social Motivation Props, love Cambodia • Recognition Blog posts • ‘THANKS!!’ Tweets • Congratulatory screenshots on Flickr • Donor avatar posts on SM networks = Sharing the love!! (in public)
Ideological Motivation Cambodia 4 Kids - the human side •Photo diaries bring faces and real human impact to campaigns •Emotional power of Story resonates on C4K blog and other SM Blog: http://beth.typepad.com/cambodia4kidsorg Pics: www.flickr.com/photos/cambodia4kids
Let’s review... • Make the connection, tell your Story • Find the tools that work for you • Discover what motivates your donor base • Say THANK YOU!! http://flickr.com/photos/eschipul/3058796642
Quickie Social Media To-Do’s 1. Read blogs + track the conversation (find them on www.technorati.com) 2. Set up an RSS Feed Reader (www.google.com/reader) 3. Join Facebook (www.facebook.com) 4. Join Flickr (www.flickr.com) 5. Track the buzz about you (www.google.com/alerts)
Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Find my slides on Slideshare: www.slideshare.net/eschipul
International Rescue Committee www.theirc.org • Global emergency relief • Refugee relocation • Human rights activism • Global/regional news
Material Motivation Gift for Good • Shop fair trade and donate to IRC • Support fair trade, local producers • Outreach to mainstream shopping Blogs and networks http://www.theirc.org/help/shop.html http://www.shopintuition.com/ http://www.rescuetea.org
Social Motivation Friend your favorite cause! • Strong outreach to large social networks • Many badging opportunities to http://www.flickr.com/photos/theirc display issues of concern • Send e-cards to friends http://www.myspace.com/theirc http://www.youtube.com/user/theirc http://ecards.theirc.org/ecards/ http://blog.theirc.org/
Ideological Motivation The story behind the crisis • SM campaign focus on the Human Story (not just a news blurb) • Appeal to globally minded - change now means political stability later • US policy discussed frequently - action items included

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Online fundraising for nonprofits

  • 1. Fundraising through the Power of Story: Leveraging the Web to connect and prosper Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://flickr.com/photos/eschipul/3058796804/
  • 2. What we’ll talk about... • Tell your Story on the Web • Fundraising Tools • Tapping into Human Motivation Tying traditional strategy and new tools together
  • 3.
  • 4. It’s a Conversation with real Human Beings.
  • 5. STORYTELLING! Make the emotional connection.
  • 6. “The message is not about the charity, it’s about why the messenger cares” Katya Andersen (Network for Good)
  • 7. http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ 73645804@N00/440672445/ http://www.flickr.com/photos/94232810@N00/2096337817/
  • 9. Interact with the world through a Blog http://havefundogood.blogspot.com
  • 10. Read others’ Stories and tips/tricks for inspiration • Beth Kanter: http://beth.typepad.com/ • NetSquared Blog: http://www.netsquared.org/blog • Online Fundraising Blog: http://www.onlinefundraisingblog.com/ • The Fundraising Coach: http://fundraisingcoach.com/ • Just Giving Blog: http://justgiving.wordpress.com/ • Non Profit Tech Blog: http://www.nonprofittechblog.org/ • Read Write Web: http://www.readwriteweb.com/ • Donor Power Blog: http://www.donorpowerblog.com/
  • 11. Increased # of donors by 400% (not donations, but DONOR NUMBERS) Promote others and share your knowledge on Twitter www.twitter.com/rhinosirf
  • 12. Share your challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
  • 13. Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo NPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits
  • 15. http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html Online Fundraising Tools www.chipin.com Chipin - Fast and easy, trackable online giving
  • 16. Online Fundraising Tools Facebook Causes - Central point for your NPO http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook!
  • 17. Online Fundraising Tools Firstgiving - Free online fundraising pages 2.5% credit card processing fee 5% FIrstgiving fee Set up and all else is free
  • 18. Online Fundraising Tools Fundraising through your cell phone + Twitter http://www.tweet4good.org/
  • 19. Tap into the 3 Motivations of Humans
  • 20. A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
  • 21. Read more: http://www.schipul.com/en/art/?562 Speak to your donor’s motivations Material 1. Social 2. Ideological 3. http://www.flickr.com/photos/thegreentrilby/93788893/ http://www.flickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se
  • 22. 3 Motivations Material Social Ideological 1. Cash 1. Networking 1. Belief in a cause 2. Discounts 2. Socialization 2. Long-term political goal 3. Volunteers get free admission 3. Identity 3. Religious / spiritual 4. Linkbacks to your site 4. Certification / validation 4. Self-actualization 5. Promotion* 5. Professional / Development 5. Art 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion http://www.schipul.com/en/art/?562
  • 23. Cambodia For Kids www.cambodia4kids.org • Cambodian culture education • Fundraising for Cambodian families • Technology training • Cambodian Social Media community support
  • 24. Material Motivation Cambodia For Kids hooks it up •Virtual Facebook thank you gifts •Reciprocating online donations •UGC contest, winner gets $$ for fave charity www.changingthepresent.com
  • 25. Social Motivation Props, love Cambodia • Recognition Blog posts • ‘THANKS!!’ Tweets • Congratulatory screenshots on Flickr • Donor avatar posts on SM networks = Sharing the love!! (in public)
  • 26. Ideological Motivation Cambodia 4 Kids - the human side •Photo diaries bring faces and real human impact to campaigns •Emotional power of Story resonates on C4K blog and other SM Blog: http://beth.typepad.com/cambodia4kidsorg Pics: www.flickr.com/photos/cambodia4kids
  • 27. Let’s review... • Make the connection, tell your Story • Find the tools that work for you • Discover what motivates your donor base • Say THANK YOU!! http://flickr.com/photos/eschipul/3058796642
  • 28. Quickie Social Media To-Do’s 1. Read blogs + track the conversation (find them on www.technorati.com) 2. Set up an RSS Feed Reader (www.google.com/reader) 3. Join Facebook (www.facebook.com) 4. Join Flickr (www.flickr.com) 5. Track the buzz about you (www.google.com/alerts)
  • 29. Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Find my slides on Slideshare: www.slideshare.net/eschipul
  • 30. International Rescue Committee www.theirc.org • Global emergency relief • Refugee relocation • Human rights activism • Global/regional news
  • 31. Material Motivation Gift for Good • Shop fair trade and donate to IRC • Support fair trade, local producers • Outreach to mainstream shopping Blogs and networks http://www.theirc.org/help/shop.html http://www.shopintuition.com/ http://www.rescuetea.org
  • 32. Social Motivation Friend your favorite cause! • Strong outreach to large social networks • Many badging opportunities to http://www.flickr.com/photos/theirc display issues of concern • Send e-cards to friends http://www.myspace.com/theirc http://www.youtube.com/user/theirc http://ecards.theirc.org/ecards/ http://blog.theirc.org/
  • 33. Ideological Motivation The story behind the crisis • SM campaign focus on the Human Story (not just a news blurb) • Appeal to globally minded - change now means political stability later • US policy discussed frequently - action items included