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The Mobile Web for PR Pros

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Ed Schipul
Ed Schipul

1. The document discusses how communicators are utilizing the mobile web to connect with audiences on the go through their cell phones. 2. It explains that the mobile web is a new way of communicating that focuses on context and immediacy over just content. 3. Examples are given of political campaigns and politicians using the mobile web to share information with and stream live to their constituents.

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Public Relations Association of Mississippi November 10, 2008 In the Palm of Your Hand: How Communicators are making a Splash on the Mobile Web Ed Schipul http://flickr.com/photos/adwriter/233031265/ eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com
What do cell phones have to do Obama with politics? http://flickr.com/photos/joecrimmings/1977376708/
Let’s talk about... • What is Mobile Web? • How to utilize the Mobile Web today! • Who is using Mobile Web? • Bonus round: Mobile Web tools/toys http://www.flickr.com/photos/jonjon_2k8/340305918/ On-the-go tools for on-the-go communication
The Communicator’s toolset: Where things are going
Anthropology of Cell Phones http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/
http://www.flickr.com/photos/ucumari/2317386162/ Mobile! http://www.flickr.com/photos/jbuhler/29493344/ http://www.flickr.com/photos/mastrobiggo/2414317157/ http://www.flickr.com/photos/davyrocket/82339986/ http://www.flickr.com/photos/gaetanlee/118885175 http://www.flickr.com/photos/andresmartin/2379157808/
Technology is great, but it’s all about PEOPLE http://www.flickr.com/photos/libraryman/414960752
Brain candy from Tomi Ahonen research So why do you care? • 30% Internet users access ONLY through Mobile (over 850 million) • 92,000 text messages sent EVERY SECOND • 2.8 trillion text messages sent in 2007 http://www.flickr.com/photos/whartz/2092971356/ • SMS = $100 billion/year industry • www.communities-dominate.blogs.com
2.7 Billion Mobile Phones
Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
But what is the Mobile Web?
Not just the coolest new handheld Not just iPhones or text messaging Not just PC Web on your cell phone
Mobile Web = New way of communicating • Create new value • Grow Community • Interactive campaigns • Reach those on-the-go http://flickr.com/photos/eschipul/743621029/
Content vs. Context
2.7 Billion Mobile Phones Where you are really really matters
Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
What else do folks do while driving? www.trapster.com Trapster - a Mobile
How to give your visitors a Mobile experience
Providing the Mobile experience 1. Do NOTHING!
Providing the Mobile experience 2. Simplify, simplify, simplify Reduce your images and styling www.davidville.com www.happykatie.tumblr.com
Providing the Mobile experience 3. Use handheld stylesheets
Providing the Mobile experience 4. Create a separate Mobile Web site http://www.kayak.com/ http://www.kayak.com/moby/
Who is using Mobile Web?
Obama announces his running mate and customizes cell phone wallpaper Getting the VP word out to 2.9 million people http://www.barackobama.com/mobilev2/#
Congressman Culberson streams LIVE from his cell www.qik.com/johnculberson (35,000 views!!)
Let’s review... • Mobile Web = Mobile Humans • Context and immediacy is everything • Start with fresh Mobile content • Keep it simple, keep it fun http://flickr.com/photos/pollyann/2645907599/ Mobile Web connects Humans to info they want
Thanks for being here! Ed Schipul Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul http://www.flickr.com/photos/deneyterrio/2095590563/
Mobile tools for Mobile Communicators http://www.flickr.com/photos/toma01/2171010315/
Lots of toys... But what do you really need?
Puts the full Web on your phone www.operamini.com
Search for free Google products for your phone model. Mobile: http://m.google.com Web: www.google.com/mobile
Mobile: http://m.flickr.com Web: www.flickr.com
Mobile: http://m.twitter.com Web: www.twitter.com
Mobile: http://m.facebook.com Web: www.facebook.com 1. Access messages 2. Update status 3. Use FB like a phone book 4. Upload photos and videos

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The Mobile Web for PR Pros

  • 1. Public Relations Association of Mississippi November 10, 2008 In the Palm of Your Hand: How Communicators are making a Splash on the Mobile Web Ed Schipul http://flickr.com/photos/adwriter/233031265/ eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com
  • 2. What do cell phones have to do Obama with politics? http://flickr.com/photos/joecrimmings/1977376708/
  • 3. Let’s talk about... • What is Mobile Web? • How to utilize the Mobile Web today! • Who is using Mobile Web? • Bonus round: Mobile Web tools/toys http://www.flickr.com/photos/jonjon_2k8/340305918/ On-the-go tools for on-the-go communication
  • 4. The Communicator’s toolset: Where things are going
  • 5.
  • 6. Anthropology of Cell Phones http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/
  • 7.
  • 8. http://www.flickr.com/photos/ucumari/2317386162/ Mobile! http://www.flickr.com/photos/jbuhler/29493344/ http://www.flickr.com/photos/mastrobiggo/2414317157/ http://www.flickr.com/photos/davyrocket/82339986/ http://www.flickr.com/photos/gaetanlee/118885175 http://www.flickr.com/photos/andresmartin/2379157808/
  • 9. Technology is great, but it’s all about PEOPLE http://www.flickr.com/photos/libraryman/414960752
  • 10. Brain candy from Tomi Ahonen research So why do you care? • 30% Internet users access ONLY through Mobile (over 850 million) • 92,000 text messages sent EVERY SECOND • 2.8 trillion text messages sent in 2007 http://www.flickr.com/photos/whartz/2092971356/ • SMS = $100 billion/year industry • www.communities-dominate.blogs.com
  • 12. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  • 13. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  • 14. But what is the Mobile Web?
  • 15. Not just the coolest new handheld Not just iPhones or text messaging Not just PC Web on your cell phone
  • 16. Mobile Web = New way of communicating • Create new value • Grow Community • Interactive campaigns • Reach those on-the-go http://flickr.com/photos/eschipul/743621029/
  • 18. 2.7 Billion Mobile Phones Where you are really really matters
  • 19. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  • 20. What else do folks do while driving? www.trapster.com Trapster - a Mobile
  • 21. How to give your visitors a Mobile experience
  • 22. Providing the Mobile experience 1. Do NOTHING!
  • 23. Providing the Mobile experience 2. Simplify, simplify, simplify Reduce your images and styling www.davidville.com www.happykatie.tumblr.com
  • 24. Providing the Mobile experience 3. Use handheld stylesheets
  • 25.
  • 26. Providing the Mobile experience 4. Create a separate Mobile Web site http://www.kayak.com/ http://www.kayak.com/moby/
  • 27. Who is using Mobile Web?
  • 28. Obama announces his running mate and customizes cell phone wallpaper Getting the VP word out to 2.9 million people http://www.barackobama.com/mobilev2/#
  • 29. Congressman Culberson streams LIVE from his cell www.qik.com/johnculberson (35,000 views!!)
  • 30. Let’s review... • Mobile Web = Mobile Humans • Context and immediacy is everything • Start with fresh Mobile content • Keep it simple, keep it fun http://flickr.com/photos/pollyann/2645907599/ Mobile Web connects Humans to info they want
  • 31. Thanks for being here! Ed Schipul Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul http://www.flickr.com/photos/deneyterrio/2095590563/
  • 32. Mobile tools for Mobile Communicators http://www.flickr.com/photos/toma01/2171010315/
  • 33. Lots of toys... But what do you really need?
  • 34. Puts the full Web on your phone www.operamini.com
  • 35. Search for free Google products for your phone model. Mobile: http://m.google.com Web: www.google.com/mobile
  • 38. Mobile: http://m.facebook.com Web: www.facebook.com 1. Access messages 2. Update status 3. Use FB like a phone book 4. Upload photos and videos