Economics Of Membership Developing Metrics Final

The Economics of Membership Presented by Erik Schonher Sr. Director

Free Book Offer! 6 Lucky CESSE Members

Our Plan for Today ,[object Object],[object Object],[object Object],[object Object]

Why Learn This Stuff? ,[object Object],[object Object],[object Object],[object Object]

Key Membership Calculations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Response Rate ,[object Object]

Response Rate ,[object Object],[object Object],[object Object],[object Object]

Cost to Obtain a Member ,[object Object],[object Object],[object Object]

Cost to Obtain a Member ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost to Obtain a Member ,[object Object],[object Object]

Renewal Rate ,[object Object],[object Object],[object Object]

Renewal Rate ,[object Object],[object Object],[object Object],[object Object]

Average Tenure ,[object Object],[object Object],[object Object]

Average Tenure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lifetime Value (LTV) ,[object Object],[object Object]

Lifetime Value (LTV) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maximum Acquisition Cost (MAC) ,[object Object],[object Object]

Maximum Acquisition Cost (MAC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So What? ,[object Object],[object Object]

This is “So What.” ,[object Object],[object Object],[object Object],[object Object]

Steady State Analysis (New Member and Renewal) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Steady State Exercise: What’s the best strategy? ,[object Object],[object Object],[object Object]

Strategy Impacts Outcomes ,[object Object],[object Object],[object Object]

What are the key economics for your association? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Discussion ,[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object]

Recommendation ,[object Object]

Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

LTV Analysis -- Special Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economics Of Membership Developing Metrics Final

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Economics Of Membership Developing Metrics Final