1. Leveraging Technology & Social Media at
PMI India
Case Study : PMI India National Conference 2012
#pmnc12
Syed Nazir Razik
October 18, 2012

2. Agenda
• Overall Objective
• Strategy and approach
• Empowering Chapters with right tools
• Social media is all about engagement
• Showcase of tools used
Mailchimp Facebook Twitter
Flickr Youtube Crowdbooster
Hootsuite Slideshare UStream
Soundcloud Site 24X7 FourSquare
• Key Performance indicators for Chapter
Syed Nazir Razik PMP, CSM

3. Overall Objective
• Share easy low cost tools for chapter use
• Make the chapter tech savvy
• Suggest new user engagement models
• Adopt best Practices
• Evaluate what worked best on #pmnc12 campaign
• Lessons learned
• Transform chapter offices to mobile capable
Syed Nazir Razik PMP, CSM

4. Strategy and Approach
• Active internet users are those that leverage internet in
their daily lives
• Active internet users drive adoption of free tools and
devices
• Active internet users drive social media engagement
• Due to ubiquitous internet “Brand socialization” is possible
• Reach out to more digital friends than just be restricted to
geography
• Clear understanding of User motivations and social
experiences
Syed Nazir Razik PMP, CSM

5. Empowering Chapters with right tools
• Smart tools to empower volunteers achieve better results
• Empower officers on mobile
• Increase community engagement
• Identify new trends and opportunities
• Make the chapter community centric
• Get the “Big Picture ”
• Recognize and reward volunteers efforts on Social media
Syed Nazir Razik PMP, CSM

6. Social Media is all about Engagement
• Engaging the community with the brand / people /
Services
• We want people to share things
• We want ppl to buy into our brand
• We want ppl to refer us to their friends
• We want ppl to love our website
• We want ppl to increase footfall on our events
• Net result : We want ppl to evangelize “Project
management”
Syed Nazir Razik PMP, CSM

7. Campaign for National Conference 2012
#pmnc12
• Entire theme of campaign pivoted around #pmnc12
• 100 day campaign with last 60 days on aggressive mode
• From 160 members to 3450 members reached in social
media
• Dedicated team to cover the campaign live
• Analytics based course correction on the fly
Syed Nazir Razik PMP, CSM

8. Mailchimp
• Best free mailing tool
• Mobile capable
• Excellent analytics
• Scheduling possible
• Free till 2000+ users
• U can track clicks
Syed Nazir Razik PMP, CSM

9. Facebook
• Universally used
medium
• Use FB Insights
• Drive Traffic
• Use “Like”
• Measure post views
• Connect ur Twitter &
LinkedIn
Syed Nazir Razik PMP, CSM

10. Hootsuite & Crowdbooster
• Social Media Analytics tool
• Track followers / Trends
• Identify favorites
• Follow Retweets
• Helpful to measure
community engagement
• Works on Freemium model
• Possible to map
geographic reach
Syed Nazir Razik PMP, CSM

11. Soundcloud
• Free tool for Podcasts
• Covered by CC License
• Can embed on Facebook
• Mobile tool available
Syed Nazir Razik PMP, CSM

12. Flickr
• Upload hi resolution
pictures for community
• Unlimited uploads /
downloads
• Classify session based
streams
• Shareable across twitter
and Facebook
Syed Nazir Razik PMP, CSM

13. Slideshare
• Excellent tool to share
Presentation
• User can control
download capability
• Covered on Creative
Commons License
• Can embed on all blogs
and Social media
Syed Nazir Razik PMP, CSM

14. Youtube
• Excellent medium to share
chapter events
• Teasers from Speakers on
monthly sessions can be
shared
• We see 30% increased
attendance due to this
Syed Nazir Razik PMP, CSM

15. Site 24X7
• Free tool to Monitor
chapter website
• Immediate alerts to board
on downtime
• Mobile app available
• Empowers chapter
volunteers in better
decision making
Syed Nazir Razik PMP, CSM

16. Ustream and Exec dashboards
• Tool for Livestream
events in a jiffy
• Broadcast live from ur
mobile
• Titling, editing all that
possible
• Geckoboard is a exec
dashboard to connect
with all social media
tools
Syed Nazir Razik PMP, CSM

17. KPI’s for being social
• Follow mail subscriptions
• Follow FB likes and share
• Measure page activity
SMC Poll feedback
• Track activity alerts
• Schedule processes
• Measure feedback
• Engage with users on FB
comments, Quora etc.
• Form Groups
• Measure downloads
Syed Nazir Razik PMP, CSM

18. Key Takeaways
Syed Nazir Razik PMP, CSM

19. Thank You !
U can reach me @joesat
syed@pmi-chennai.org