1. Social Media Engagement of Agile
Community of Practice
@pmiagile ( Nov 23 – Dec 10, 2013)
Syed Nazir Razik ACP, PMP, CSM
Dec 10, 2013

2. Agenda
• Objective
• Twitter Engagement Snapshot
– Tweets , RT’s Mentions
• Reports
– Performance
– Insights
• PMI Agile - Pinterest Board
• The Road Ahead …

3. Top 4 Objectives
• Listen: Monitor the conversations about @pmiagile brand in
real-time.
• Measure: In real-time, track and measure brands sentiment
(positive, negative or neutral), analyze results over time.
• Understand: Get insight into the conversations happening,
who's involved, where they are taking place and brand impact
• Engage: Identify the people driving the conversations, and
understand who they are, their interests and their
authority/relevance to your brand

4. Twitter engagement Snapshot
•
Crossing 75 tweets in last 20
days
•
Certain tweets gain RT more
than 15 times
•
600 + inactive accounts found as
followers

5. Social Media Growth – Facts
(Also why we need to be here…)
•
Social media is No.1 activity on the web
•
1.15 Billion Facebook users – 30 % revenue from mobile
•
1 Billion Google+ users
•
554.7 Million Twitter users
•
150 Million Pinterest Users
•
Social media is the third largest country
•
Mobile phones put the “Social “ in Social Media
•
65 % of people use Mobiles to access social media
•
Youtube reaches more adults between 18-34 yrs age
than any cable network

6. Account Activity (@pmiagile)
•
Includes Tweets, Re tweets, Mentions

7. Reports
•
Gender wise distribution of followers
•
Geographic Distribution of followers

8. Top followers and Top Tweets

9. Top effective keywords on Social Media
•
#Agile
•
#leadership
•
#scrum
•
#pm
•
#kanban
•
#CI
•
#TDD

10. User Insights
•
Top engagement activity happens on
weekends (Sunday and Saturday)
•
Best time of the day for engagement
•
10 AM -12 Noon
•
10 – 11 PM
•
(Reports are on IST-Indian Standard time as
the dashboard is configured in IST)

11. Pinterest Board
•
66 pins on Agile practices are populated
on the board
(http://www.pinterest.com/snrazik/pmi-agile/ )
•
185+ followers without any publicity yet

12. Thank you !
syed@pmi-chennai.org
@joesat