Patricia Ceysens, Voorzitter BeCommerce
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BeCommerce Facts & Figures 2011
1. BeCommerce Figures & Trends 2012:
ECOMMERCE IN BELGIUM
Patricia Ceysens
President of the Board of Directors
2. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
2
3. BACK TO THE FUTURE
The future of shopping
1900 1950 2000
4. BACK TO THE FUTURE
The future of shopping
1900 1950 2000
5. BACK TO THE FUTURE
The future of shopping
1900 1950 2000
6. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
6
10. Distance selling Profile
Share of distance selling in total turnover
The share of the distance selling in total
business turnover is higher in the last two years
10
11. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
11
12. Payment methods
Pure players
Credit cards
Debit cards
Direct Banking
E-wallet
Mobile
Payment
Prepaid Cards
/ Vouchers
12
13. Payment methods
All distance sellers
Credit cards
Debit cards
Direct Banking
E-wallet
Mobile
Payment
Prepaid Cards
/ Vouchers
13
15. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
15
16. Delivery methods
Delivery to the end user
Increase in delivery by private transport
services
16
18. Delivery methods
Time slot delivery
Time slot delivery methods are still emerging
18
19.
20. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
20
22. Social media
Facebook is the most important social media for All distance sellers 2011
50% of the distance sellers.
22
23. Facebook commerce
All distance sellers 2011
28% of all distance sellers are already engaged
in Facebook commerce.
23
24. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
24
29. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
29
30. Top products
Year Over Year
TOP 5 is:
(1) Electronics,
(2) Home & garden,
(3) Clothing,
(4) Entertainment
(5) Hard & software
30
31. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers NEW since 2011
TOP products
Mobile commerce
Employment
31
32. Mobile commerce
Reasons not to start with mobile commerce
Engaged in mobile commerce?
15% does M-commerce, 50% is
planning to
Period to start with mobile commerce
32
33. Mobile commerce
2011
Non-users mainly have other
priorities
33
35. Mobile commerce
Supported Operating Systems for mobile application
When distance sellers are engaged in mobile
commerce via a mobile application, iOS from
Apple is always supported.
35
36. Mobile commerce
The share of mobile commerce in the total turnover of
distance selling 2011
Mobile commerce is already 2,6% of the
total turnover of distance sellers.
The average amount (incl. VAT) per mobile
selling order in 2011
The share (%) of orders placed by mobile
commerce in the total number of orders
placed by distance selling 2011.
2,7%
36
38. Mobile commerce
Reason to start with mobile commerce
M-commerce is expected to generate additional e-
business
38
39. Mobile commerce
IT development & Results
Internal vs External IT development
Results of mobile commerce are satisfying
39
40. Inhoud
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
40