6. WHAT IS SALES PROMOTION? Top of Mind’ Awareness ‘Top of Mind’ Awareness is owning the space that your product or service occupies between your potential customer’s ears. That way, when they’re ready to buy, they think of your product first.
7. PROMOTION Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. The ongoing activities of advertising, sales Promotion, Public Relations and Personal Selling are often considered aspects of promotions.
8. How can one get people to know about their business so that it can grow? Everything about your product communicates: Price - Place - Product (including packaging)
9. Objectives of Promotion BUILD AWARENESS. CREATE INTEREST. PROVIDE INFORMATION. STIMULATE DEMAND.
10. Advertising "Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor". - Philip Kotler
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12. Sales promotion include tools for consumer promotion, trade promotion and business and sales force promotion.
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15. Most effective tool for building buyers’ preferences, convictions, and actions
![PRESENTATION ON..SALES PROMOTION & ADVERTISING GROUP MEMBERS ,[object Object]](https://image.slidesharecdn.com/darshananupnaresh-110415204644-phpapp01/85/Darshan-anup-naresh-1-320.jpg)
