How we market homes leveraging the power of online marketing

How We Sell Homes
Leveraging the Power of Online Marketing
Eric Slifkin
Keller Williams Realty
TreasureCoastHomeSales.com

Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
How We Sell Homes Leveraging the Power of Online Marketing
Our aggressive Internet marketing program provides what is frequently the most direct route to the
right buyer at the right time. We utilize multiple real estate websites, search engine optimization
techniques and social networks for maximum exposure of your listing.
Exposure Sells Homes!
It is more critical than ever to expose your home to as many targeted buyers as possible in order to
get it SOLD! It takes proactive and aggressive marketing, not passive, hopeful selling.
Achieve Massive Internet Exposure
Our Web syndication tools ensure that when buyers from all over the world are searching online
your home will be there. Your home will achieve local exposure, national exposure and worldwide
exposure, appearing in the search results of national brokerage websites as well as independent
brokers and agent sites with MLS search capabilities.
Results Are What Matters!
Our promise to you is that we will make the extra effort to leverage the best resources to present
your home in the global marketplace. Out of town buyers can see your home on our web sites long
before they arrive to tour properties. Many buyers will schedule showings with us while planning
their trip to see homes in Stuart and the Treasure Coast.
Our online marketing efforts are supported by newspaper, direct mail, and magazine advertising,
which drives home buyers to Web pages featuring your home or neighborhood.
Marketing Your Home

Marketing Plan Highlights
MLS: The Treasure Coast is served by two MLS systems- the Realtor Association of
Martin County (RAMC) and the Regional Multiple Listing Service (RMLS). When you
list with us your your home will be entered in both MLS systems to ensure maximum
reach and exposure to agents who search for homes on either system.
Virtual Tours: We provide our own professional level photography to create
attractive, effective virtual tours.
Search Engine Marketing: We have been doing PPC (pay per click) Google
AdWords marketing for over ten years and are AdWords certified. Our expertise in this
area has tripled our production over the last several years with over 130 transaction in
2014.
Zillow and Trulia: empowers consumers with information and tools to make smart
decisions about homes, real estate and mortgages. As a Premier Agent I reach
buyers with targeted local advertising and online marketing tool that helps me connect
your home with consumers who are ready to buy.
Realtor.com: Your listing will be showcased on Realtor.com with multiple photos and
detailed information about your property.
Facebook and Other Social Media: We are achieving excellent results in terms of
driving traffic to our property marketing sites through social marketing. It is extremely
cost effective.
Print Advertising: in the Stuart News, Palm Beach Post, and other publications
including Open House and Featured Home advertising.

Listing Syndication: These national and international sites and the sites that they
power feature our listings on more than 500 real estate search Web portals!
How Online Exposure Sells Homes

*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
Our Websites and property listings get found more on Google page one, ensuring that
when buyers from all over the world are searching online your home will be there.
Google Page One!

The Only Electronic Billboard in Martin County!
Our electronic billboard is located at one of the busiest intersections in Stuart, Florida.
Situated at the foot of the Palm City Bridge and Kanner Highway, your ad is seen by
thousands of motorists, 24 hours a day. We can change ads and copy as often as we
like to keep your message fresh and relevant.
Electronic Billboard

Virtual Tours are favorites for buyers! Our virtual tours capture more buyers
for our clients’ properties!
Virtual Tours

We host Open House and Broker Open events at various times during construction,
promoting these events through eFlyers, Social Media, and other venues.
Open House & Broker Open Events

Our single property Websites provide all the details of the project with proven calls-to-
action that attract buyers. Sites include multiple photos, maps, schools, and virtual tours.
Single Property Websites

Our flagship Website: www.StuartHomeSearch.com
▪ Top of Google search ▪ Over 4,000 visitors daily ▪ Over 600 registrations monthly

Listing Syndication: Zillow
Your property is advertised on one of the most visited real estate sites on the web.
Your Listing on Zillow

*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com*
Your home is advertised on the most visited Websites across the web.
realtor.com

Online Home Search is Going Mobile
▪ Mobile traffic will surpass desktop
traffic in 2014.
▪ Buyers are now searching right from
their smartphones or tablets.
▪ Your home is presented when and
where today’s buyers shop for homes,
regardless of screen size.
▪ Buyers can download their own mobile
MLS app.
▪ Features map-based search, GPS
search, listing alerts, and more.
Mobile Marketing

We build strong relationships with prospective homebuyers through continuous
engagement and advertising on social networks.
Social Media

Weekly Web analytic reports provide feedback on our online marketing efforts to
ensure ad dollars are allocated properly.
Reporting

About
Agents Working to Help with all Your Real Estate Needs
In today’s real estate market traditional solo agents face a myriad of challenges when it comes
to serving their clients’ needs, managing their business, and maintaining a balanced life. The
Slifkin Team was established by Eric Slifkin to ensure these goals are met by creating a team
where agents work to support their clients and each other in a cooperative environment.
About Eric Slifkin, Founder and Team Leader
Eric’s successful real estate practice can be attributed to his background in Information
Technology, which he has leveraged to market homes for sellers and to buyers who are
searching for homes in Stuart, Florida and beyond.
Eric’s mission has always been to simplify the buying or selling process for his real estate
clients. Using his technological advantage, Eric has unrivaled Internet exposure and Web
presence, which proves beneficial to both buyers and sellers in the challenging Treasure Coast
and Palm Beach real estate markets.

Get in Touch
Eric Slifkin, Broker Associate, CRS, ABR, SFR
Keller William Realty
819 SW Federal Highway
Stuart, FL 34990
Toll free: 888.288.1765
Direct: 772.288.1765
Corporate: 772.419.0400
www.TreasureCoastHomeSales.com
Eric@TCHSrealty.com

How we market homes leveraging the power of online marketing

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How we market homes leveraging the power of online marketing