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Social Media - Marketing and Fundraising

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Matt Richardson

Presentation given at the 2009 Emerging Leaders Conference. Copyright &copy SmartWave Consulting

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Using Social Media for Marketing and Fundraising Matt Richardson Owner, SmartWave Consulting Twitter: @smartwavetech #ArtWiLeaders09
Basics of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Philosophy of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Philosophy of Communication ,[object Object],[object Object],[object Object],[object Object]
Philosophy of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Operational Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operational Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Nation Unto Yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YOU
Old Practices, New Mediums ,[object Object],[object Object],[object Object],[object Object],[object Object]
Old Practices, New Mediums ,[object Object],[object Object],[object Object],[object Object]
Audience Relationship ,[object Object],[object Object],[object Object]
Audience Relationship ,[object Object],[object Object],[object Object],[object Object]
Audience Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Relationship ,[object Object],[object Object],[object Object],[object Object]
Audience Relationship ,[object Object],[object Object],[object Object],[object Object]
Audience Relationship ,[object Object],[object Object],[object Object],[object Object]
Don't be afraid of the “P” word ,[object Object]
Small & Achievable Goals PLANNING REVIEW INITIAL FOLLOW-UP
Selecting Your Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your audience integrates with more than one of these methods. Put them to work as an agent of distribution!!
Web Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter™ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Courtesy of Dan Zarella via Clive Thompson @ collisiondetection.net (originally on mashable.com)

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Social Media - Marketing and Fundraising

  • 1. Using Social Media for Marketing and Fundraising Matt Richardson Owner, SmartWave Consulting Twitter: @smartwavetech #ArtWiLeaders09
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  • 18. Small & Achievable Goals PLANNING REVIEW INITIAL FOLLOW-UP
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