Here at eSpatial, we pride ourselves in creating easy-to-use mapping software that provides complex solutions to mapping and data visualization problems. That said, if you’re coming to the subject for the first time, you may still be a bit confused. That’s why we’ve decided to create an A-Z of Mapping Software ebook. It’s a quick introduction to the subject, aimed at explaining what mapping software does and how it may be used to help your business or organization. We’ve kept it as simple as possible, so it shouldn’t take more than a few minutes to read. You can download the ebook here or by clicking on the image below. Enjoy! Find out more about eSpatial and sign up for a free account by visiting https://www.eSpatial.com

2. A is for Access –
made easy!
Imagine you have 5,000 retail
outlets. Mapping software will
highlight each retail outlet on a
map. Click on a map-point and
associated information is presented,
giving you immediate access to
data otherwise buried deep in
spreadsheets.

3. B
B is for Big
Data
Mapping software lets you
take geographic information
relevant to your activities,
analyze it and use it more
effectively. It optimizes your
data, helping you to
increase sales, run a
business or organization
more efficiently and/or plan
for future expansion.

4. C is for
Customer
Service
Mapping software is designed to
be easy to use, but that doesn’t
mean you won’t need a little
assistance at some stage. eSpatial
excels in customer support,
providing live online chat,
demonstrations and video tutorials.

5. D is for Data
Visualization
If a picture can paint a
thousand words, think of the
endless possibilities of a map.
As human beings, we are
stimulated and inspired by
colours. The impact of
colorized, insight-immediate
maps cannot be
underestimated. They can
reveal, inspire, motivate, recruit
and sell.

6. EE is for
Easy-to-use
Given the power of mapping
software, you may see a map
visualization and think ‘I could
never do that’. You’re wrong:
despite its impressive functionality,
eSpatial has been designed to be
learned and used - quickly.

7. F F is for Filtering
Each field of data in eSpatial can
be singled out and plotted on a
map. Data can be scaled and
filtered, so you can visualize, for
instance, any business location that
generates revenue of less than
$100,000. Other data will be
hidden. Clearer corporate
information makes for clearer
decisions.

8. G is Google
Maps
Google Maps has become the
most trusted mapping tool in the
world. While others have tried to
copy its accuracy, it remains the
industry leader, which is why it is
the backbone of eSpatial’s
software.

9. H is for
Higher ROI
Mapping software provides
clearer insights into real world
economics. It can reveal
duplication and wastage, as
well as preventing you from
making poor investment
decisions in the future.

10. I is for
Interactive
Maps
Movement is part of life and
business. Zoom in, zoom out, click
on a map point, go down to street
level, experiment with changing
business locations or sales
territories... manipulate your world.
Isn’t that a lot more engaging than
a spreadsheet?

12. J is for
Judgment and
Justification
You can never make the right
judgment without proper data and
insight. Mapping software gives
you both. In addition, your
decisions can be justified –
because anyone can see the basis
for them clearly and coherently on
a shared interactive map.

13. KK is for
Keeping Track
You can’t follow all your sales
teams or reps into the field, but you
can view their selling territories and
their results online, via your
mapping software. Allow teams
shared access and your data maps
can be updated and accessed, by
all your key players.

14. L is for Layering
datasets
More data equals more insight.
It can be your own data, it can be
freely available (eSpatial supplies
free UK census data, US census
data and Senate and House
Boundary data) or it can be bought
from a third party. Layer datasets
to build a multi-layered
demographic map.

15. . .

16. M is for Mobility
Because eSpatial is an online
mapping application, it can be
accessed from your computer no
matter where you are. There’s no
need for in-house servers – or the
costs associated with them.

17. NN is for
Non-profits
Mapping software is not just
for business users. Many non-
profit organisations are
currently importing their data
into eSpatial. Their maps help
in fund-raising initiatives. They
are also crucial in making the
distribution of precious
resources more effective and
economical.

18. O is for Online
eSpatial is an online application. It
can therefore be accessed from
anywhere with a internet
connection. In addition, eSpatial
Updates (which build in new
features) are automatic – you’ll get
them when next you log on. Online
also means you free up any space
that your data and maps eat up:
we keep them all in our secure
cloud-based service.

19. PP is for Passion
Many mapping software
companies are relatively new to the
market. eSpatial has been around
since 1997, providing Geographic
Information Systems and solutions
worldwide, winning awards along
the way. We’ve built our company
on our passion for mapping and
our commitment to customers.

20. Q is for Quote
What are those who use mapping
software saying about it? When it
comes to eSpatial, here are two
brief testimonials from our
customers:

21. “We received outstanding personal customer support in our early
contact with eSpatial – support that has followed through to us as a
customer, and is nothing short of exceptional”
John Slifko
Founder and Co-Director, Roosevelt Centre

22. “I looked at several alternative software packages and am very happy
we chose this one because it does everything we need and more.
Highly recommended”.
Graham Dykes
Managing Director, K E Fibertec

23. R is for
Reporting
Yes, with modern technology,
you can create eye-catching
maps packed with data. But
that’s not enough when you
need reports that can be read,
shared and analyzed. eSpatial
generates reports, providing
detailed graphics, in just a few
clicks.

24. S is for Sharing
You’ve done the work, producing
maps and reports, using your
mapping software. Now you want
to let the world know what you’ve
discovered. Use eSpatial to add
your maps or reports to your
website, email them to colleagues,
or simply print hard copies for
distribution.

26. T
T is for Territory
Mapping
Territory Mapping means you can
define your own sales regions, not
be limited to pre-existing
boundaries. eSpatial uses polygons
for easy selection and
manipulation. Use with our unique
‘balancing tool’ to instantly gauge
the impact of any changes you
make to territories. Add context to
your own territorial data by
incorporating census data supplied
by eSpatial.

28. U is for
Updating
You’ve uploaded data to be used
by your mapping software.
Problem: new information has
become available, so spreadsheets
need to be updated. But you don’t
have to re-upload spreadsheets
with eSpatial – data can be edited
directly from within the application.

29. VV is for
Visual Impact
Useful data is trapped within
your spreadsheets, just waiting
to get out. The problem is,
nobody wants to go looking for
it. In black and white, it seems
dull and uninviting. Put it on a
map, colour code it, make it
interactive, and Wham! it’s a
whole new ball game.

30. WW is for the
importance of
Where?
Surely, at this stage, you don’t
need to be convinced of this?

31. XX is the ‘x’ in
Excel
spreadsheets
(Okay, so we’re cheating with
the ‘x’ definition, but we just
couldn’t fail to highlight the
advantage of having mapping
software that speaks the same
language as your data. Just
save your excel doc as a csv
file, then upload it to eSpatial.
It’s that simple!)

32. YY is for Your
Business
Have you taken the time to
consider the impact mapping
software can have on your
business? Do you want to discuss it
further? Then just email us
info@espatial.com or call our
customer support team at
US: +1 877 365 1456
UK: +44 (0)800 169 0451
IE: +353 1 870 8800
You tell us what you want to do
with a map and together we’ll find
a solution.

33. ZZ is for
Zero Cost
Sign up for eSpatial and get access
to our full-featured Pro edition for 7
days, FREE. When the 7 days are
up, you’ll be switched to a Free
account. Though this comes with
reduced functionality, you can still
create maps and add them to your
website.

34. About eSpatial
eSpatial delivers powerful
interactive data maps in
minutes.
At eSpatial we believe mapping should be fast
easy and powerful. With our mapping
software you can easily upload and visualize
multiple layers of data. Quickly create
dynamic reports. Analyze key areas and share
results. It’s rapid visual insight that takes the
guesswork out of decision making.
www.eSpatial.com