2. • Wireless advertising has become one
of the fastest growing marketing and
advertising industries today.
• What is wireless advertising? Wireless
advertising refers to advertising and
marketing that deliver advertising to
mobile devices using the wireless network.

3. • Wireless advertising creates some of the
following:
• New Media Channel
• Business Advertising
• Marketing through Mobile device
• PDA
• Pocket PC
• Mobile Phone

4. • Mobile Marketing has three main
characteristics over PC’s and
other conventional platforms.
• Accessible
• Personal
• Location Aware

5. • Voice-subsidized
• Safe income & no upside revenue Model
• Diversified revenue
• Media-dependent – Outsource media
sales revenue
• Media-dependent in-house media sales
revenue

6. Business Subscriber M-Commerce Content Advertising Partner Technology
Model Fees Fees Placement Fees Revenue Requirement
Wireless-
subsidized
Majority Non None None None
Wireless
Internet
Safe income,
No-update Majority None Majority None None
revenue
•WSP
•Sanctioned publisher Ad Serving
Diversified
Share of Share of Share of Share of Solution
revenue
•Outsource Media Sales
•Measurement Capability
Media- •WSP-sanctioned publisher
dependent •Ad Serving Solution
None Share of None Share of
Outsource media •Outsource Media Sales
Sales revenue •Measurement Capability
•Carrier Ad Serving Solution
Media- •Extensive In-house Media Sales
dependent in- •Campaign Management Interface
None Majority None Majority
house media
Sales revenue

7. • “Getting the Customer to Come to YOU!”
• Advertising & Mass Media Promotion
• Word of Mouth referrals
• Customer Relationship
• Sales Promotions & Discounts

8. • “Taking the Product to the Customer”
• Trade Show Promotions
• Direct Selling to Customers face to face
• Negotiation with retailers to stock products
• Point of Sales display
• Supply chain packaging design to encourage
purchase.

9. • WAP
• Wireless Application Protocol
• SMS
• Short Messaging Service
• I-mode
• Wireless Internet (wireless web)

10. The Amazon Appstore – Android Amazon.com/appstore

12. Google & Apple: Take the Lead in Mobile Advertising

13. 1. Continued Importance of SMS

14. 2. Experiment with Rich Media.
3. Mobile Sites vs. Mobile App’s.
4. Interest in Geo-Location.
5. Growth of Mobile Video’s. Rich Media
Mobile Video’s
Geo-Location

15. • Marketing Made Simple retrieved on April 27, 2011, from
www.marketingmadesimple.com
• Marketing Prof; Smart thinking Pass it on, retrieved on
April 28, 2011
http://www.marketingprofs.com/charts/2011/4884/veri
zon-iphone
• Mobile Advertising Trend, retrieved on April 27,
2011,from www.mashable.com/2010/10/18
• The New York Times Technology, retrieved on April 28,
2011, retrieved from
http://bits.blogs.nytimes.com/2011/03/22/amazon -
open-an-android-app-store
•