Alto Cafe - Business opportunity for a Master Franchisee in Spain

1. An innovative concept
A strong brand born in Paris in 2005
altocafe.com

2. Bienvenue
Welcome
Bienvenido
Willkommen
BenvenutoBem-vindo
Summary 2
Story 3
A unique concept 4
4 mobile formats 5
Strengths 6
Alto café blend 7
Menu board 8
A strong promotional dynamic 8
Sales mix by formats 9
Exceptional locations 10
Products supply 11
Master Franchising contract 12
Franchise development contact 13
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3. Story
Two childhood friends passionate of coffee and innovation noted that in France the coffee produced in the state of the art is rare. So in 2004, they
decided to create their own coffee brand. A different brand which offers a high end coffee, on-site or to take-away, in unexpected places through
light and mobile formats.
They trained themselves among the main coffee shops, they met coffee producers and design a unique blend, which associated to one of the best
coffee machine,“La Marzocco”, enables our baristas to prepare an exceptional coffee.
To complete their project they added to their coffee concept a strong staging …
In 2005, the brand opens its first unit through the Altomobile (a creative and smart retailing model) in an exceptional location : Galeries Lafayette - Paris.
With this first success the two friends decided to create three others mobile and ultra-functional formats (Altomodule,Altomini and Altotricycle),
to get closer to the consumers.
In 2009, one leaves to specialize himself in the coffee blend, while the other,Tom Wallis, gives to the brand a boost by launching the franchise sys-
tem which allowed the implantation of Alto café in several French cities.
Alto café is now praised by the consumer, recognized by major brands (Galeries Lafayette, Fnac, Horeto, Elior), and has become a major player in
the coffee world.
In 2013 Cafés Richard, French biggest roaster on HORECA, bought 80% of Alto café share and provides a significant support (means, logistics,
training...)
Now on,
the brand has a strong desire
to internationalize,
the company has identified
several markets
as viable options
through Master Franchise
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4. A unique concept
#2
Alto café is a new concept which stands out from the others
coffee concepts thanks to the originality of its retailing model.
These 4 formats are built to be mobile and modular in order to fit
in all kinds of locations.
The product range based primarily on coffee has been thought to
allow sales throughout the day.
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5. 4 mobile formats
to be located in high-traffic areas
All the modules are self-contained including water management.
ALTOMOBILE
The star concept !
5 Sqm
Coffee, food & drink
On-site or take away
Price* : 40 K€
ALTOMODULE
Shop in the shop mobile
10 to 100 sqm
Coffee, food & drink
On-site or take away
Price* : 40 K€
ALTOMINI V.2
2 sqm
Coffee, food & drink
On-site or take away
Price* : 22 K€
Only a power outlet is necessary (single phase - 8KW - 20A).
*Prices include vehicle and equipments (without coffee machine to lease)
ALTOMINI V.1
1 sqm
Coffee & drink
Take away
Price* : 15 K€
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6. Strengths
Beside,
Alto café is also concerned
about sustainable development :
Packaging is PEFC label designed,
water efficiency, coffee production...
High profitability
Concentrated in a small space
Originals products & expert coffee
Alto café roasts its own coffee blend
Easy access to major locations
Thanks to reduced and mobile formats
Adaptability & autonomy
Fourself-containedformats,onlyapoweroutletisnecessary(8KW/20A)
Low risk investment
All the formats can be completely moved to ohter locations
Easier legal relations with landlords
Concession contract and few or no technical constraints
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7. Alto café blend
an exclusive mix
Alto café blend, 90% Arabica, 10% Robusta, the Alto blend comes from 5 plantations: Brazil, Mexique, Ethiopia, Guatemala and India.
Each one brings a unique flavor and taste.Alto café proposes a rare coffee, with a rich and velvety body, a gentle, fruity and subtle aroma :
Arabica 90%
Brasil
> To bring some sweetness and smoothness
. Region : Bahia Terra Roxa . Varietal :Typica
. Altitud : ≈ 1100m . Process : washed
. Drying method : sun dried . Picking method : hand picked
India
> To create body and velvety mouthfeel
. Region : Karnataka, western Ghats .Varietal : Kent
.Altitud : 1000 – 1500m . Process : washed
. Drying method : sun dried . Picking method : hand picked
Guatemala
> To create some body and a long fruity and chocolaty finish
. Region : Huehuetenango .Varietal :Arrayàn
.Altitud : 1400 - 1800m . Process : washed
. Drying method : sun dried . Picking method : hand picked
Ethiopia
> To enhance the whole blend with a soft acidity of citrus and florals notes
. Region : Sidamo .Varietal : CoffeaArabica Originel
.Altitud : 1500 – 1800m . Process : washed
. Drying method : sun dried . Picking method : hand picked
Robusta 10%
Mexico, organic
> To tie the blend together by softening the arabicas’
acidity
. Region : Chiapas .Varietal : Coffea Canephora
.Altitud : 200- 700m . Process : natural
. Drying method : sun dried . Récolte : manuelle
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8. Offre valable sur présentation de cette carte
-10%pour tousles participantsfinale Gaming
les participantsfinale Gaming
Goûter,petite faim,ou pause café
Profitez !
Offre spéciale
STATION DE BUS PILOTE
GARE DE LYON-DIDEROT
BIENVENUE
1 CAFÉ ?
Chez Alto,
vous êtes servipar un BaristaSpécialiste dans l’art du café,il met son
expertiseau service de
votre goût
CAPPUCCINO*
-1€
*sur toutes les tailles,valable du 15 septembre au 15 octobre 2014
LATTE*
-1€
*sur toutes les tailles,valable du 15 septembre au 15 octobre 2014
CHOCOLAT*
-1€
*sur toutes les tailles,valable du 15 septembre au 15 octobre 2014
LAIT
AROMATISÉ*
-1€
*sur toutes les tailles,valable du 15 septembre au 15 octobre 2014
Liste des points de vente participants sur notre page
Menu board
a range for every hour of the day
Une boisson veloutée et mixée à la glace 4,10
Mélange crémeux au café et crème 4,10
Mélange glacé et mixé au goût passion citron 3,70
Mélange onctueux de chocolat et crème 4,10
25cl 30cl
3,00 3,50
2,90 3,40
2,70
3,30
2,00
2,50
2,20
4,003,50
4,003,50
4,504,00
4,504,00
3,60 3,90Thé épicé indien, mélangé à du lait de soja
Vanille, noisette...
12cl 25cl
25cl
25cl 30cl
FRAPPE
Une GLACE à boire !
3,00 (prix unique)
BEVERAGES
. 12 kind of expertcoffees
. 6 hot drinks
. 7 cold drinks
. Many customize possibi-
lities
A strong promotional dynamic
Ex : drink of the month & frequent discount programs
FOOD
. Soups
. Salads ( Bio, pastas)
. Sandwiches (wrap, bagel)
.Tarts, quiches
. Pastries
. Desserts
. Gourmandizes
SET MENU
. Coffee + pastries
. Lunch
la Boisson
de MARS
Bambiccino
lait
mousse de lait
sirop de vanille
caramel
cannelle
L’amour
l’art et
la manière
Tous les mois, un barista
vous propose de découvrir
sa boisson préférée
altocafe.com
altocafe.com
la Boisson
de MAI
L’amour
l’art et
la manière
Cascara
Cascara
Eau chaude
Tous les mois, un barista
vous propose de découvrir
sa boisson préférée
altocafe.com
Tous les mois,
un barista
vous propose
de découvrir
sa boisson
préférée
la Boisson
de JUIN
Rooibos
Frappé à la
Grenadine
Rooibos
Glaçons
Grenadine
L’amour
l’art et
la manière
altocafe.com
la Boisson de
DECEMBRE
L’amour
l’art et
la manière
Tous les mois,
un barista
vous propose
de découvrir
sa boisson préférée
Chocolat
praliné
Chocolat
Eclats de pralines
caramelisées
Lait
Fine mousse de lait
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9. Sales mix by formats
Altomobile Altomodule Altotricycle Altomini
Snacking
Lunch (soups, wrap, salads)
Cold drinks (water, coke...)
Alto drinks (tea, iced coffee...)
Alto coffee
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10. Exceptional locations
forbidden to competitors
Network :
SHOP IN SHOP
Location : La Fnac Saint Lazare
( French Leader in cultural products
retailing)
Format : Altomodule
Opening hours : 10 am to 8pm
Average monthly turnover :
16 000 € (ex VAT)
DEPARTMENT STORE
Location : Boulevard Haussman
in front of the Galerie Lafayette Homme
Format : Altomobile
Op. hours : 8.30 am to 7.30 pm
Average monthly turnover :
20 000 €
TRANSPORTLOCATIONS
Location : Paris Charles de
Gaulle Airport
Format : Altomobile &Altomini
Op. hours : 5.30 am to 21.30pm
Average monthly turnover :
30 000 €
TOURISTIC LOCATIONS
Location : Galerie Lafayette’s
rooftop
Format : Altotricycle
Op. hours : 11am to 6pm from
May to September
Average monthly turnover :
25 000 €
FESTIVAL / EVENT
Location : event’s site
(ex : Cultural event, Fairgrounds, Sta-
dium, Company headoffice…)
Format : Altomobile &Altomini
Average per day turnover :
from 1000 € to 3000 €
The only limit to find locations is your imagination…
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11. Products supply
3 sources of supply :
Central purchase through Alto café (Blend, Cups, Sugar,Teas, coffee accessories, etc…)
Special suppliers endorsed by Alto café (Ikentoo, Marzocco, Expresso Service)
Products purchased directly by the franchisee
(Milk, Fresh products, coffee machine maintenance…).
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12. Master Franchising contract
The Master franchise includes :
> Right to use the Brand image
> Geographical exclusivity
> Right to subfranchise
> Obligations of the master Franchisee
> Team training in France
> Access to Alto café knowhow
> Operational support (guide manager,cleaning procedures,guide barista,drink guide,etc…)
> Assistance from the franchisor
> Supplying agreement
> Timelines
A MOU will be signed before the contract in order to book your territory.
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13. Alto Café - 106 rue du fosse blanc - 92230 Gennevillers
FRANCE
International development contact
Quentin Troïtsky
International developpement manager
International@altocafe.com
+33 6 64972674
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