2. ■ 52% never buy magazines
■ 25% buy magazines monthly
■ 23% buy magazines yearly
■ 76% either sometimes or regularly view
online magazines even when they don’t
buy the physical copy
■ 24% don’t visit the online version
3. ■ 75% would buy option 1 (ELLE Magazine)
■ 25% would buy option 4 (Entertainment
Magazine)
4. ■ 88% agree there is a gap in the market for
an informative, entertaining magazine
focused on culture for my target markets
age group
■ 12% said maybe some magazines may
reach this market
■ There were no examples of known
magazines that my audience could provide
that pursue the magazine idea
5. ■ 100% recognised the three icons
■ Some other influential persons provided
included:
– Pink, Demi Lovato, Marylin Monroe, Kurt
Cobain, AudreyHepburn, Princess Diana,
Rihanna
6. ■ 25% voted £1.50 - £1.99
■ 13% voted £2 - £2.49
■ 50% voted £2.50 - £2.99
■ 12% voted £3 or more
■ The overall reasoning explored that the
content the magazine offers is appropriate
for a £2.50 - £2.99 price as its higher end
culture and useful but the target market
has a lower income.
■ "I wouldn’ttypically buy magazines but
becauseof the information and content
this magazine would provide- I would be
willing to spend more."
8. To Conclude...
■ I now know that the target market of 16-25 year olds
are unlikely to buy physical copies of magazines on a regular basis (only 25%
purchasethem monthly).
Despite this, 76% will be inclined to look at online versions of the magazine and the
general feedback of my magazine idea encouraged the market to want to buy into
my magazine idea. Therefore I need to ensure my online presence is explicit and the
idea I want to pursue is fulfilled well to attract the audience more.
9. ■ My audience preferred the look of ELLE magazine and Entertainmentmagazine- the
aesthetics are more sophisticated and the photography is quite cinematic and
beautiful. The two magazines include less of both the copy and image, making the
layout clearer and cleaner.
■ 100% of my market expressed that there is a gap in the market for a magazine that
uses entertainmentculture in a way that informs and educates the audience, more
reason for the magazine to be created.
10. ■ Concerning the iconography/intertextuality, my target audience reflected well on the
three influential persons I put forth. when asked to put forward their own icons there was
a wide range of new/old, female/male and different occupations of the icons. This
indicates that my target market is very culturally aware and has a globalised intake of
different icons- making it easier to make reference to popular culture in my magazine
which will also attract more positive feedback.
■
Although my target market has a low income, the overall response showed that they
would be willing to bay over £2.50 for my magazine.
■ The votes concerning the content of the magazine were widely spread, providing
opportunity to use a range of different aspects in the magazine. The most popular
answers were articles and photography, I would focus on making these the main basis of
my magazine.
