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Thursday, October 27, 11
facebook.com/estrategicaSM
                           contato@estrategi.ca
                           @estrategi_ca

Thursday, October 27, 11
facebook.com/estevaosoares
                           @estevaosoares


Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
NÓS
                           NUNCA
                           TIVEMOS
                           MÍDIAS
                           SOCIAIS




Thursday, October 27, 11
Thursday, October 27, 11
maior impacto
                            nos últimos
                             2 meses




Thursday, October 27, 11
Thursday, October 27, 11
IRENE


                    AÇÕES


Thursday, October 27, 11
SUL


                           #enchente



Thursday, October 27, 11
SOCIAL WEB DAY



                           #kasalsemvergonha


Thursday, October 27, 11
ZARA



                           #fail #trabalhoescravo


Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
@SkyBrasil            @TelefonicaAjuda     @GVTOficial    @TelefonicaNaWeb   @NetOficial




                                       5.6% 3.9%
                                   1.1%




                                                         36.9%




                           52.5%




Thursday, October 27, 11
                                   SHAREOFVOICE
6

                           5

                           4
                           3


Thursday, October 27, 11
                           2   10
1%
Thursday, October 27, 11
                           é pedir muito?
Thursday, October 27, 11
MÉDIA DE COMENTÁRIOS
                                   400



                             % de PARTICIPAÇÃO
                                0.038%


Thursday, October 27, 11
Thursday, October 27, 11
MÉDIA DE COMENTÁRIOS
                                   500



                             % de PARTICIPAÇÃO
                                 0.25%


Thursday, October 27, 11
Thursday, October 27, 11
#casesdomundoreal




Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
what?




                           fuck!




Thursday, October 27, 11
perfil
                               ou
                           fan page?




Thursday, October 27, 11
Fan Page, sempre.




Thursday, October 27, 11
Thursday, October 27, 11
mas...




Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
OFFLINEAINDAIMPORTA




Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
Thursday, October 27, 11
not
                           cool :(




Thursday, October 27, 11
Thursday, October 27, 11
eo
                           resto?

Thursday, October 27, 11
669 fãs
                              10.880 pageviews
                              5.010 Tab Contagem Regressiva
                              112.422 publicações visualizadas

                           Outubro


                            196 novos fãs (+12%)
                            45.475 publicações visualizadas (+34%)




Thursday, October 27, 11
Thursday, October 27, 11
Aumento de 122%
                           após implementação
                           da Special



                           Aumento de 100%
                           de visitantes únicos

                           Aumento de 400%
                           no first time checkin


Thursday, October 27, 11
10% dos checkins anunciados no Twittter (-1%)
        60% enviados para o Facebook (+38%)




Thursday, October 27, 11
“Disse que sempre vai com a filha no Yasaí e que além do
                            atendimento
                 que recebem e as comidas gostosas,
         sempre conseguem descontos graças ao "joguinho".




Thursday, October 27, 11
#paposnarede




Thursday, October 27, 11
valeu ;)




Thursday, October 27, 11
facebook.com/estrategicaSM
                           contato@estrategi.ca
                           @estrategi_ca

Thursday, October 27, 11
facebook.com/estevaosoares
                           @estevaosoares


Thursday, October 27, 11

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