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RTB presentation by Marcel Vašš / ETARGET CEO
1.
ETARGET Marcel Vašš
2.
Agenda Tweet and get Importance
of media mix My day approach Buying circle Innovative world RTB Basics Retargeting Europe numbers BG Numbers Webinar ?
3.
Tweet and get CHECK
YOUR SEAT TAKE THE CARDS TWEET IT! GET BONUS
4.
Importance of mediamix PPC DISPLAY RETARGETING CONVERSION ITS
LIKE A SALAD
5.
Day of a
customer MORNING NEWS WORK BROWSING FREE TIME IMAGINE YOURSELF
6.
Reading news
7.
Network
8.
Building trust &
awareness
9.
Buying circle approach Introduce
– PPC Traffic Build a trust - Display Remind - Retargeting Convert - Search How long does it take?
10.
Buying circle approach 21
Days Full mediamix Direct Conversions Assisted Conversions How long does it take?
11.
Innovative world of
online
12.
Innovative world of
online Retargeting RTB User centric Audiences Data management
13.
What is ETARGET
RTB ETARGET RTB Banner advertising 30+ networks One interface Real time bidding
14.
How it works?
15.
Buzzwords DSP Deman side platform SSP Supply
side platform RTB Real Time Bid DMP Data management Programmatic buying
16.
Campaign strategy Combine all
3 Reach Audience Retargeting
17.
Pricing CPM BID &
CPC BID Auction Real time bid Targeting, audiences Retargeting Starting 0,20 EUR/CPM
18.
Targeting Coockie 30 days Audiences User not
website Context Article based Regional Country/Region Retargeting Campaign / Web
19.
Retargeting 3 Options Audience by
URL Campaign Audience Context network Full segmentation
20.
RTB in SK
Case - study
21.
EU Numbers –
RTB Share
22.
Market predictions 2014 RTB
Growth 10x CEE Cross channel retargeting Twitter, FBX Exchanges
23.
Webinar – RTB
Retargeting 6.05.2014 Date 15:00 Time RTB Retargeting Topic 25 Available users Etarget.sk/webinar.htm Join
24.
Thank you Contact LinkedIn: marcel-vass/7/758/b31 Twitter:
@marcelvass Email: marcel.vass@etarget.eu
Notes de l'éditeur
Audiences
What is RTB
What is RTB
What is RTB
Ecosystem
Ecosystem
Ecosystem
What is RTB
What is RTB
Dictionary
What is RTB
Ecosystem
Dictionary
Strategies
Audiences
Dictionary
Strategies
Dictionary
Dictionary
Strategies
Dictionary
Dictionary
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