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Seminár Voices Internetová komunikácia
1.
JÁN ŠIFRA
MARTIN KOVÁČ ETARGET
2.
3.
HAND-MADE MARKETING
4.
5.
SKRYTE RUKY OTVORTE
ÚSTA
6.
7.
POSLANIE AJ V
MARKETINGU PRACUJTE S TÝM, ČO VIETE A ČOMU VERÍTE.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
CVIČENIE – TALKING
POINTS KTORÉ 3 VETY BY STE POVEDALI O SVOJEJ ORGANIZÁCII?
26.
27.
28.
29.
PREMEŇTE POSLANIE NA
BENEFITY NEROZPRÁVAJTE O SEBE, ALE O TOM, ČO SA DOTÝKA ĽUDÍ, ICH ZÁUJMOV A POTRIEB. oO ?
30.
31.
32.
MANAŽÉRSKY PRÍSTUP. STAKEHOLDERS.
33.
34.
35.
36.
MEDZERA MEDZI EARLY
ADOPTERS A EARLY MAJORITY. ZMIERTE SA S TÝM, ŽE ČASŤ Z VERNÝCH ODPADNE.
37.
38.
SPOMÍNATE SI? HAND
MADE SPRAVME TO JEDNODUCHŠIE.
39.
STE AKO JA
AK NEMÁTE ŠTATISTIKY, SPOĽAHNITE SA NA POCIT.
40.
VIEM, ODKIAĽ A
KEDY KU MNE CHODÍTE JAZYK, IP ADRESA, DEŇ, ČAS.
41.
STE CIEĽOVÁ SKUPINA
POZNÁM VÁS NA ZÁKLADE MESTA, VEKU, POHLAVIA A PRÁCE.
42.
TOTO SÚ VAŠE
ZÁUJMY CIELENIE NA ZÁKLADE TÉM, KTORÉ VÁS ZAUJÍMAJÚ.
43.
44.
CVIČENIE: KĽÚČOVÉ SLOVÁ
SLOVÁ ĽUDÍ, KTORÝCH CHCETE OSLOVIŤ.
45.
46.
oO ?
47.
48.
ODRÁŽKY, NADPISY ČO
VYZERÁ HLÚPO V NOVINÁCH ZVYČAJNE FUNGUJE NA WEBE oO ?
49.
OPAKUJTE POVEDZTE TO
ISTÉ, ALE INAK. oO ?
50.
VŠETCI SME PARANOIDNÍ
ODPOVEDZTE ĽUĎOM NA KONVERZÁCIU V ICH HLAVE. oO ?
51.
BENCHMARK NASTAVTE OČAKÁVANIA.
POROVNÁVAJTE. oO ?
52.
FAKTY A ZVEDAVOSŤ
JEDEN FAKT + JEDNO TAJOMSTVO DO KAŽDÉHO REKLAMNÉHO NADPISU oO ?
53.
SYMPATIA PREDÁVA ĽAD
ESKIMÁKOM. oO ?
54.
55.
56.
CVIČENIE: HĽADÁME WTF
SLOVÁ oO ?
57.
CVIČENIE: PLÁN NA
PAPIERI oO ?
58.
59.
€
60.
€ ZADARMO:
KATALÓGY.
61.
€
62.
€ ZADARMO:
VÝMENNÉ SIETE REKLAMY.
63.
€
64.
€ ZADARMO:
EMAIL A PODPIS.
65.
€
66.
€ ZADARMO:
DISKUSNÉ FÓRA.
67.
€
68.
€ ZADARMO:
SOCIÁLNE SIETE.
69.
€
70.
€
71.
€ PLATEN É
: ZÁPIS DO KATALÓGU
72.
€ PFI –
pay for inclusion
73.
€ PLATEN É
: BANNEROVÁ REKLAMA
74.
€ CPT /
CPM
75.
€ PLATEN É
: VIDEO REKLAMA
76.
€ CPE
77.
€ PLATEN É
: PPC REKLAMA
78.
€ PPC –
pay per click
79.
80.
? ?
81.
? ? OPTIMALIZÁCIA
TEXTOV KAŽDÝ REKLAMNÝ FORMÁT VYŽADUJE INÝ PRÍSTUP
82.
? ?
83.
? ? A/B
SPLIT TESTING
84.
? ?
85.
? ? FUNNEL
TEST
86.
? ?
87.
? ? MERANIE
WEBSTRÁNKY
88.
? ?
89.
? ?
90.
? ?
91.
? ? MERANIE
AKTIVITY NA WEBE
92.
? ?
93.
? ?
94.
95.
ZOPAKUJME SI: 1.
ČO POVEDAŤ 2. KOMU POVEDAŤ 3. AKO POVEDAŤ 4. ZA KOĽKO POVEDAŤ 5. DÁ SA POVEDAŤ LEPŠIE?
96.
„ I say
never be complete, I say stop being perfect, I say let’s evolve, let the chips fall where they may. “
97.
ĎAKUJEME
Notes de l'éditeur
Moje meno je jan sifra s spolu s kolegom Pepom Kovarom pracujeme v spolocnosti Etarget.
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