Presentation at the Sweden US Entrepreneurial Forum in Nov 2017: http://www.esbri.se/sweden-us/2017/sthlm.asp?link=speakers

1. November 2017

2. Stockholm – a unicorn breeding ground
Unicorns: Private companies
valued at more than USD 1 bln
www.slideshare.net/eteigland

3. DESIGN at the heart of
Sweden’s unicorn factory?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

4. DESIGN at the heart of
Sweden’s unicorn factory?
1. Design
product first
for user’s
need, then
technology as
an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

5. The User First, then the Technology
LinkedIn Stockholm Economic Graph 2015
Stockholm’s top industriesStockholm’s unique skills

6. “We always overestimate the change that
will occur in the next two years and
underestimate the change that will occur
in the next ten.”
- Bill Gates, The Road Ahead, 1996
Scenario
Thinking

7. DESIGN at the heart of
Sweden’s unicorn factory?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

8. Design your social networks
1. Build relationships across diverse networks
2. Ask “What if?” and challenge basic assumptions
3. Go from “Problem Solver” -> “Solution Finder”
4. Ensure access to resources, not ownership
Boundary
spanner

9. DESIGN at the heart of
Sweden’s unicorn factory?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

10. SWEDEN’S
Innovation Ecosystem
https://www.weforum.org/reports/entrepreneurial-ecosystems-around-globe-and-company-growth-dynamics/

11. Strong “pay-it-forward” culture
“Stockholm has accumulated a
high degree of entrepreneurial
experience that continues to be
fed back into the ecosystem.”
- Stockholm entrepreneur
“I really think that there is something special here in Stockholm
that I haven’t seen anywhere in the world. I came here with no
networks and less than six months later, I have an extensive
network in the Stockholm startup community.”
- Hong Kong entrepreneur

12. DESIGN at the heart of
Sweden’s unicorn factory?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

13. Robin Teigland
robin.teigland@hhs.se
www.slideshare.net/eteigland
www.robinteigland.com
@robin.teigland
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