The Future of Value Creation in a Sharing Economy
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This document discusses several shifts occurring due to new technologies and business models: from resource control to resource orchestration, from internal optimization to external interaction, and from customer value to ecosystem value. It highlights new technologies like smartphones, cloud computing, and 3D printing that are enabling new forms of collaboration and value creation through platforms and networks. Examples are given of how companies like Uber, Airbnb, and Local Motors are leveraging these shifts and technologies to disrupt existing industries through new business models based on sharing assets and community contributions.
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The Future of Value Creation in a Sharing Economy
- 2. Exploitation Improving existing value creation activities Exploration Developing new value creation activities Adapted from March 1991
- 3. From resource control to resource orchestration From internal optimization to external interaction From customer value to ecosystem value Some fundamental shifts… 2016 Parker & Van Alstyne, with Choudary
- 4. Thx to R. Wieselfors, Ericsson for photos
- 5. Thx to R. Wieselfors, Ericsson for photos
- 6. 2015
- 7. “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” - Bill Gates, The Road Ahead, 1996
- 9. People • “Net generation” • 24x7 “mobile” workforce • Knowledge via MOOCs • Sharing not owning • Sustainability • Gigs and not jobs Technology • Broadband • Smart phones • Cloud • Internet of Things • Big Data • Cognitive computing • 3D printing • Robotics/AI • VR/AR/ Holography Open Source IP • Software • Hardware • Physibles Convergence of….. Finance • Microlending/microfinance • Crowdfunding/equity/P2P • Cryptocurrencies • Blockchains • Mobile money/payments • M2M payments
- 10. New technologies enable new entrants
- 12. Elio Motors becoming a reality
- 14. • Launched June 2010 • 519 cities in >68 countries • Limited physical assets • 7000 employees • USD 62.5 bln valuation (BMW, 1916, 116,000 empl, USD 53 bln) platform
- 15. A system that activates the untapped value of all kinds of assets through models and marketplaces that enable greater efficiency and access. - Botsman The Sharing Economy Harvard Business Review, 2014 The Sharing Economy: Embracing Change with Caution http://www.slideshare.net/eteigland/sharing-economy-webb
- 17. What if we share instead? http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption
- 22. Trading one job for a number of “gigs”…
- 23. Hoffice – a Swedish concept gone global
- 24. My first attempt at 3D printing – successful!
- 25. Global DIY microfactory networks enable circular economies
- 26. The automotive industry Disruptions ......the likes of which the industry hasn’t seen since the automated assembly line. http://asmarterplanet.com/blog/2015/01/auto-industry-innovation.html
- 27. FIRM YEAR FOUNDED NO. EMPLOYEES MKT CAP BMW 1916 116,000 $53B UBER 2009 7,000 $60B MARRIOT 1927 200,000 $17B AIRBNB 2008 5,000 $21B WALT DISNEY 1923 185,000 $165B FACEBOOK 2004 12,691 $315B KODAK 1888 145,000 $30B (heyday) INSTAGRAM 2010 13 $1B (acquisition) 2016 Parker & Van Alstyne, with Choudary Something fundamental is changing
- 28. Pipeline – Traditional linear value chain Supply-side economies of scale
- 29. Network Effects Value rises as more people use the platform Metcalfe’s Law Platform-based business models
- 30. Community platform Hierarchicalfirm VS Ford ~ Created by employees within organizational boundaries E.g., Local Motors ~ Created by community collaborators regardless of affiliation Teigland, Di Gangi, & Yetis 2012 The Flipped Firm: New model of value creation?
- 31. Platforms enable ecosystems Elia Giovacchini 2016
- 32. “Local Motors is the place for people to create influential vehicles together.” • 100xs less capital cost
- 36. Self-driving vehicle with IBM Watson https://localmotors.com/posts/category/press-releases/
- 37. Local and mobile factories Integrating offline and online communities Arizona Washington DC Tennessee Germany
- 39. Converging technologies 3D printing Robot Blockchain/AI Drones/IoTSocial Robots
- 40. Darja Isaksson, Ziggy Automated, fossil free, service-based
- 41. The Blockchain is the glue that is going to drive a productivity revolution across the globe on par with what Henry Ford did with the automobile. — Paul Brody, Americas Strategy Leader, Technology Sector, Ernst & Young
- 42. Increasing number of substitutes
- 44. Moving into the Internet? O’Driscoll 2009
- 45. New forms of “face to face” meetings
- 46. Newton’s third law holds that every action has an equal and opposite reaction. In the same vein, every disruptive threat creates an equal, if not greater, opportunity. http://www.innosight.com/innovation-resources/strategy-innovation/turning-ambiguity-into-opportunity-a-new-approach-to-strategy-under-uncertainty.cfm
- 47. All our knowledge is about the past, but all our strategic decisions are about the future. What we don’t know we don’t know about the future What we know What we know we don’t know
- 48. So, how can we prepare for the future?
- 49. Looking into the future? Forecast − How we think the future will be Vision − How we want the future to be Scenario − What the future can be Scenarios: Memories from the future ? ? ? ?
- 50. Exploitation Improving existing value creation activities Exploration Developing new value creation activities Adapted from March 1991
- 51. From resource control to resource orchestration From internal optimization to external interaction From customer value to ecosystem value Some fundamental shifts… 2016 Parker & Van Alstyne, with Choudary
- 52. Some tips… 1. Boundary spanner bridging diverse networks 2. Problem solver -> solution finder 3. What if? Breaking basic assumptions
- 53. Robin Teigland robin.teigland@hhs.se www.slideshare.net/eteigland @robin.teigland If you love knowledge, set it free… If you like this presentation and would like to contribute to our research, we accept bitcoins: 14hs4JbnQLXE87GGzu84uXGaspmxmnLpwC. Thank you!!!!!