2. “Consumer brands need to innovate
their conventional marketing
approaches or they will die. And
working with startups is the best way
for CPGs to do so.”
Bonin Bough
Mondelez International
VP Global Digital & Consumer Engagement
9. “A company that is in the first stage of its operations. These
companies are often initially bankrolled by their
entrepreneurial founders - and later by venture capitalists -
as they attempt to capitalize on developing a product or
service for which there is demand. ”
“A company designed to search for a repeatable and scalable
business model. These companies, generally newly created,
are in a phase of development and research for markets.”
“A company designed to grow fast.”
