Basics of Digital marketing through Google

1. Digital Marketing: Google

2. Google Digital Marketing
Basics
Digital marketing is marketing that makes use of electronic devices (computers) such as
personal computers, smartphones, cellphones, tablets and game consoles to engage with
stakeholders
Digital marketing applies technologies or platforms such as websites, e-mail, apps
(classic and mobile) and social networks

3. Digital Marketing via Google
Basics
● SEARCH ENGINE MARKETING
● SEARCH ADVERTISING
● DISPLAY ADVERTISING
● MOBILE ADVERTISING
● SOCIAL ADVERTISING
● ANALYTICS
● VIDEO ADVERTISING (YOUTUBE)

4. Digital Marketing via Google
Basics
● SEARCH ENGINE MARKETING
Search engine marketing is a form of Internet marketing that involves
the promotion of websites by increasing their visibility in search engine
results pages through optimization and advertising

5. Digital Marketing via Google
Basics
● SEARCH ADVERTISING
Reach customers when they're looking for you by showing ads
next to or above relevant Google search results. With search
ads, you can find your customers on all the devices they use to
search for information.

6. Digital Marketing via Google
Basics
● DISPLAY ADVERTISING
The Google Display Network lets you place ads on a variety of news
sites, blogs and other niche sites across the internet
to reach more potential customers

7. Google Mobile Ads help you to reach audiences on-the-go. Mobile ads appear
on mobile devices in Google search results, on content websites, in apps and
video. Use them to put your business in front of people as they use their
smartphones and tablets throughout the day.
Digital Marketing via Google
Basics
● MOBILE ADVERTISING

8. Google can show how many Google+ followers your business has with your ads.
These social extensions can appear with your ad
Digital Marketing via Google
Basics
● SOCIAL ADVERTISING

9. Google Analytics offers many features and reports that can help you analyze,
understand, and improve your online advertising efforts.
Digital Marketing via Google
Basics
● ANALYTICS

10. Online videos are an exciting and interactive way to engage people on the web
and encourage them to click through to your site. With AdWords for video,
you can advertise your business in multiple ad formats across the:
❖ Google Display Network, Google's network of web content publishers
❖ YouTube Network
❖ Video publisher pages, games, and apps on the Google Display Network
(includes YouTube)
Digital Marketing via Google
Basics
● VIDEO ADVERTISING