In this Etix Live presentation we review how we helped five clients improve their marketing and sell more tickets.

1. Rockhouse Partners’ Greatest
Hits
How We Helped 5 Clients
Improve Their Marketing and
Sell More Tickets

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Follow Along!
bit.ly/RHPGreatest

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EVERYTHING WE
DO DRIVES
MORE REVENUE.

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Tony Joy
Advertising & Promotions
Coordinator
"Transitioning to Etix and having
Rockhouse Partners assist with our
email marketing has allowed us to not
only sell more tickets, but also use
customer data and analytics to send
personalized campaigns tailored to our
most valuable patrons' interests and
needs."
Dallas Summer Musicals

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Note:
Data covers January 1, 2015 through August 1, 2015.
The Challenge
After transitioning to the Etix platform,
how do we redefine DSM’s email
marketing strategy to achieve a
successful season.
What We Did
Developed mobile-optimized email
templates designed to increase clicks
and sell more tickets. Improved DSM’s
sending schedule to include more
personalized and segmented
campaigns.
The Results
+19% YOY ticket revenue from email
+70% above average email open rate
+100% above average email click rate
Dallas Summer Musicals

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Shepler’s Ferry
Misty Martincheck
Marketing Director
"We’re blown away by the success of
the new mobile responsive site [from
Rockhouse.]
We have seen our mobile sales
increase exponentially and our overall
sales are more than we hoped for."

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Note:
Data covers May 1 - August 10 for 2014 and 2015.
The Challenge
A website experience that is not
conducive for the average ferry
customer who wants to find a ticket
and go.
What We Did
We designed, built, and launched a
website that is simple, responsive to
screen size, and presents bold CTAs
from the very start.
The Results
+41% mobile referrals to Etix
+12% desktop referrals to Etix
Shepler’s Ferry

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Becky Colwell
General Manager
“Working with Rockhouse Partners on
the management of our website and
social media outreach is invaluable!
Since we started our strategic
marketing efforts we have seen our
fan base grow by 23%.”
Koka Booth Amphitheatre

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Note:
Email data covers September 1, 2014 - September 1, 2015.
Sales data covers January 1 - September 1 for 2014 and 2015.
The Challenge
Grow and maintain a profitable email
database through consistent
contesting, ticket buyer imports and
strategic segmenting.
What We Did
Focused marketing efforts into
growing the email database through
contesting on social and data capture
on the website. Leveraged customer
insights to develop targeted email
campaigns focused on selling more
tickets.
The Results
+193% in ticket sales from email
+12% growth in email database
Koka Booth Amphitheatre

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C.C. Griffus
Advertising and Public
Relations Manager
“Our concerts are selling a lot faster with
Rockhouse Partners’ digital marketing
integrated with Soaring Eagle’s traditional
marketing!
I can’t thank Etix, Suzanna and Rockhouse
Partners enough for making our ticket
sales ‘SOAR’.”
Soaring Eagle Casino & Resort

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Note:
Data covers January 1 - April 15, 2015
The Challenge
Implement an integrated ticketing and
marketing strategy that reaches past
ticket buyers and highlights live events
and entertainment.
What We Did
Built off of the success of automated
Etix features and differentiated live
events from casino-focused
promotions. Optimized the purchase
experience and ensure proper tracking.
The Results
+20% in total ticket revenue
38% of email sales contributed by Etix
pre-sale notification
Soaring Eagle Casino & Resort

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Samantha
Sawyer
Marketing Manager
Altria Theater
“Having assistance from Rockhouse is like
adding another employee to our small SMG
Richmond team, and we feel spoiled by their
assistance.
Our Rockhouse team has encouraged us to
be creative with our email marketing
campaigns and we have definitely seen
improvements!”

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The Challenge
Design and build an email template that
increases engagement rates and
highlights shows for multiple venues.
What We Did
Implemented a new mobile-optimized
template for pre-sale and “Thank You”
emails that includes consistent branding,
compelling show info and prominent call-
to-action buttons.
The Results
+39% in average click rate
+435% in sales from “Thank You” emails
+101% in total sales from email
Altria Theater
Note:
Data covers April 1 - June 12, 2015 compared to June 12 - August 31, 2015.

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Say hello.
hello@rockhousepartners.com | rockhousepartners.com
Questions? Ready to get started?
Amanda Severs
Director of Client Services
amanda@rockhousepartners.com