How to utilize calculated properties in your HubSpot setups
Where's Technology Taking Your Fair? A Focus on Digital Marketing
1. 2014 IAFE Zone 5 Conference
Where’s Technology Taking Your Fair?
A Focus on Digital Marketing
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2014 IAFE Zone 5 Conference
Hello!
Cliff Corr
Director of Client Marketing, Rockhouse Partners
cliff@rockhousepartners.com
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2014 IAFE Zone 5 Conference
Our Fair Partners
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2014 IAFE Zone 5 Conference
Start By Defining Your Digital Marketing Goals
• Sell MORE Tickets
• Grow Your Audience
• Increase Awareness & Sponsor Value
5. 2014 IAFE Zone 5 Conference
Why Is Digital Marketing
So Important For Your Fair?
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2014 IAFE Zone 5 Conference
Ever-Growing Importance Of Mobile
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2014 IAFE Zone 5 Conference
Email Audience and Segmentation
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2014 IAFE Zone 5 Conference
Data, Data and More Data
Where you need
brand awareness
Complement & Amplify
Where you can
deliver value
23. Key Takeaways
• Get Started: Define the strategy & tactics that work
for your resources
• Go Mobile: Knowing that everything is headed in
this direction, factor into your planning
• Analyze What’s Important: Don’t get lost in the
data & focus on what you can use now.