From "Sorta" to Portable: Four Action StepsTowards Portability

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ExactTarget

ExactTarget's Director of Product Marketing, R.J. Talyor, shows you how to take your marketing mobile.

Technologie

from “Sorta” to PortableFour Action StepsTowards portability

MARKETERS ARE JUST GETTING STARTED 4 out of 5 online retailers have no mobile presence eMarketer 4/2010

80% of respondents believe marketers should reimburse them for the cost of commercial text messages.

Value: What’s in it for the subscriber? SUBSCRIBERS RULE! Relevancy: What mobile content can you provide that’s “worth it?” ,[object Object]

Portability?Frequency: How often do audiences want to interact? ROI: How will the program be measured? ,[object Object],STEP 2: DEFINE A PORTABILITY STRATEGY

62% audience participation in inbound text program (Text Capture)

Participants received one-time email that included coupon and additional resources (see right) ,[object Object]

POWER ALL TYPES OF INTERACTIVE MESSAGING

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