Press Release Distribution Evolving with Digital Trends.pdf
47 Stats for Remarkable Holiday Marketing
1.
2. The holiday season is quickly
approaching – an exciting time for B2B
and B2C companies alike. Consumers
shop for gadgets and gifts, while
businesses buy new products and wrap up
budgets for the following year. All
companies need to think about how to
make lovable marketing that will earn
them business in this high volume, high
stakes season.
This SlideShare will dive into important
stats from the past couple of seasons to
help you take advantage of the top
marketing trends that successful
businesses are using.
Happy Holidays!
11. Takeaway:
Shoppers are going online at an increasing rate to find the
right products and services for them. All the while, businesses
are taking advantage of this growing trend by increasing
budgets for Q4 and making holiday marketing a priority.
Take advantage of this important time of year and consider
increasing your marketing focus during the holiday months.
But what’s the best way to attract new business during the
holidays? Learn what channels and tools other marketers
are using in the next sections.
13. This year,
66%
of tablet owners will use their
tablets to make holiday
purchases
SOURCE:
SHOP.ORG
14. 76%
of smartphone owners will use
their devices to research &
make holiday purchases
SOURCE: NATIONAL GOOGLE 2013 HOLIDAY SHOPPING INTENTIONS STUDY
20. 77%
of retailers are enhancing
the search capabilities of
their website this season
SOURCE: INTERNET RETAILER
21. Over 25%
of retailers will make significant
use of smartphone & tablet
paid search campaigns
SOURCE: SHOP.ORG
22. 55% of retailers are using
search marketing
to persuade
customers to
snatch up
in-store deals
SOURCE: SHOP.ORG
23. Takeaway:
Be prepared to have all of your web content just as
accessible on a tablet or iPhone as it is on a computer. How
do your emails look on a smart phone? Can people access
your coupons via their iPads? Are email buttons clickable and
web content easy to find?
Don’t miss out on an opportunity to gain new customers
because they couldn’t consume your marketing while on-the-go!
Mobile content consumption is growing rapidly, and being
unprepared could cause your marketing to take a big hit.
26. 49%
of all emails are
opened and read on a
mobile device
SOURCE: YESMAIL INTERACTIVE
27. yet … 1/3
of top ecommerce
brand emails linked to
a non-mobile optimized
landing page
SOURCE: YESMAIL INTERACTIVE
28. 71%
of in-store
shoppers say email
offers influence them to buy
SOURCE: YESMAIL INTERACTIVE
80%
of online
shoppers and
29. 55%
of brands use email as their #1
holiday marketing channel
SOURCE: ACCENTURE
30. 44%
of shoppers learned
about the best Cyber
Monday deals
through retailers’
emails in 2012
SOURCE: BIZRATE INSIGHTS
31. 74%
of holiday retailers are using
email to get customers to
cash in on deals
SOURCE: SHOP.ORG
32. 56% of businesses plan to increase their
investment in email marketing this year
SOURCE: SEARCH ENGINE PEOPLE
33. 93%
of those marketers
plan to increase or maintain
the same level of email investment
SOURCE: EXPERIAN
34. Takeaway:
Email is a powerful tool to offer your potential customers
valuable information and offers directly. In fact, consumers
have grown to expect it! Use email to send enjoyable holiday
content, product coupons, or last minute special deals to your
network.
But don’t abuse the technology – be smart about what you
send. Making marketing people love is crucial year-round, but
especially important during the holidays.
37. 64%
of shoppers
have bought a
product because of
something they’ve
seen on Twitter
SOURCE: CMO.COM
38. 30%
of Twitter users tweet about holiday
shopping before October
SOURCE: CMO.COM
39. 64.8%
of consumers
will turn to
social media sites
to find the perfect gift
SOURCE: CROWDTAP
40. 24.8%
of consumers trust peer
recommendations on
Facebook and Twitter
when deciding to
purchase a holiday gift
SHOP.ORG
That’s more than banner
ads, magazine ads, TV
commercials combined
SOURCE: CROWDTAP
42. 67%
of consumers would be likely to share
a digital coupon on Facebook during
the holidays
63.4%
SOURCE: CROWDTAP
would be likely to share a link to a
holiday contest
43. 49%
of marketers plan to include social
sharing tools & buttons from their
website (up from 36% in 2012)
SOURCE: EXPERIAN
44. 53.9%
of shoppers will use social media
while shopping in-store, and
38.4%
will tweet about promotional
offers, deals, and finds
SOURCE: CROWDTAP
46. Takeaway:
People and businesses are using social tools for product
suggestions and reviews, both from their friends and from the
vendors themselves. That means you need to share your best
content on social, as well as have your content easy to share
by others.
Also, consider how you can use social channels to collect
and promote reviews and ratings from your best customers.
Finally, have a visual product? You never know, Pinterest may
become your best performing channel!
56. Nearly 40%
SOURCE: STEELHOUSE
of retailers will use free shipping
offers on their website to entice
customers to shop online this
holiday season
57. yet, less than 1/2
of retailers will use
homepage messaging
to get the word
out about
in-store offers
SOURCE: SHOP.ORG
58. But for the 2012
season, marketers used
fewer site-wide promotions
in favor of
Personalized
Discounts
SOURCE: SHOP.ORG
59. Online holiday sales will reach $82 billion
in 2013, up 15%
over 2012
SOURCE: NATIONAL RETAIL FOUNDATION
60. Takeaway:
Don’t forget the value of a true-blue, user-friendly website. Use your
homepage to promote your best performing marketing materials, whether
it be coupons, a specific CTA, or a piece of content. Use that real estate to
your advantage.
Another key piece of your website is, of course, your blog! Are you
creating blog content that tees up the promotion of your products and
services? You should!
And of course, just like we mentioned before, make sure you have a
mobile version of your websites so your best customers can research your
products from anywhere.
62. Checklist:
Mobile & Search
q Make sure your website is mobile-optimized
q Check that your emails are easy to read and buttons are
clickable on a mobile phone
q Consider creating a mobile app to support your marketing
q Check that your product pages come up in search, or optimize
those pages if they don’t
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63. Checklist:
Email
q Plan your holiday email calendar
q Decide what offers you will send via email, like coupons or
special deals
q Make sure your emails link to an optimized, mobile-friendly
page on your website
q Have a plan and tool in place to measure your emails
effectiveness
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Craft the perfect email
with the Anatomy of a
Five-Star Email:
64. Checklist:
Social
q Share your best content throughout your social accounts
q Have a plan to monitor social engagement while taking any
holiday vacation
q Showcase customer reviews via social channels
q Consider experimenting with product visuals on Pinterest
q Make sure all your content and product info is easy to share
Free Download
Use visuals on social
media with 250
Holiday Stock Photos:
65. Checklist:
Website & Blog
q Use some of your homepage real-estate to promote your best
offers and CTAs
q Keep visitors up-to-date with deals on your website
q Use your blog to write great content that tees up product
promotion
q Work with guest bloggers for third party reviews
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