Twc G1 E Book Readers

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eugenelim2009

Technologie Formation

Putting the ‘E’ in Books ,[object Object],Randy Teo Lawrence Koh Eugene Lim Joel Aw

Scope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-Book Readers: Past and Present ,[object Object],[object Object]

Key Question Will E-Book Readers achieve greater market penetration? % penetration worldwide

Using Portable MP3 Players To Make A Prediction

Why the Music Retail Industry? ,[object Object]

Similar Benefits Digitization Compression Portability Convenience Cost Savings Portable MP3 Players E-Book Readers

Trend Incremental/Modular Saehan MPMan 1998 Radical Portable MP3 Players Books HanGo 1999 First iPod 2001 2nd Gen iPod 2002 Disruptive! Rocket ebook/Softbook 1998 Sony Reader 2006 Kindle 2006 Disruptive? Rio PMP 300 1998 Nomad Jukebox Zen 2002

Inadequacies of Early MP3 Players ,[object Object],[object Object],[object Object],[object Object],32mb few dozen songs at most iPod touch 16GB for ~$300 Batt: 45 mins

Adequacy of iPod ,[object Object],[object Object],[object Object],[object Object],Transfer of CD in secs Batt: 10 hrs Scrollwheel, clean and simple 1000 songs

Inadequacies of Early E-Book Readers (Softbook) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Background to E-Ink ,[object Object],[object Object],[object Object],[object Object],Compared to printed media, screens negatively affect:

E-Ink (Modular Innovation) ,[object Object],[object Object]

Wireless Technology (Modular Innovation) ,[object Object],[object Object],[object Object]

Incremental Innovations Specifications Softbook (1998) Kindle (2010) Storage Space 8MB 180MB Battery Life 5 hours 7 days Dimensions 26.75x22x3.25cm 19.1x13.5x1.8cm Weight 1.3kg 300g

High Initial Investment Assuming 1 printed book = S$15 Sony Reader Pocket Edition = 19 printed books Model Cost (US$) Softbook (2000) 599.95 Amazon Kindle (2007) 399 Sony PRS-700 (2008) 399 Sony PRS-700 (2009) 349.99 Amazon Kindle (2010) 259 Sony Reader Pocket Edition (2010) 199.99

Rise of E-Book Prices ,[object Object],[object Object]

‘ Ripping’ CDs can be ‘ripped’ Rip books?

Piracy ,[object Object],[object Object],Dan Brown’s new novel ‘The Lost Symbol’ downloaded 100,000 24 hours after release

Publisher Resistance ,[object Object],[object Object],Incumbents resistant to adjust to new tech

Conclusion Text The features of E-Book Readers puts them in a strong position to penetrate the market. However, these features alone are insufficient. The tipping point still hinges on factors like marketing and price. Paper books will still retain their appeal and remain in the industry, albeit with little or even negative growth.

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Twc G1 E Book Readers

6. Key Question Will E-Book Readers achieve greater market penetration? % penetration worldwide

7. Using Portable MP3 Players To Make A Prediction

9. Similarly E-Books ?

10. Similar Benefits Digitization Compression Portability Convenience Cost Savings Portable MP3 Players E-Book Readers

11. Trend Incremental/Modular Saehan MPMan 1998 Radical Portable MP3 Players Books HanGo 1999 First iPod 2001 2nd Gen iPod 2002 Disruptive! Rocket ebook/Softbook 1998 Sony Reader 2006 Kindle 2006 Disruptive? Rio PMP 300 1998 Nomad Jukebox Zen 2002

12.

13.

14.

15. E-Book Reader Features

16.

17.

18.

19. Incremental Innovations Specifications Softbook (1998) Kindle (2010) Storage Space 8MB 180MB Battery Life 5 hours 7 days Dimensions 26.75x22x3.25cm 19.1x13.5x1.8cm Weight 1.3kg 300g

20. Other Factors For Success

21. High Initial Investment Assuming 1 printed book = S$15 Sony Reader Pocket Edition = 19 printed books Model Cost (US$) Softbook (2000) 599.95 Amazon Kindle (2007) 399 Sony PRS-700 (2008) 399 Sony PRS-700 (2009) 349.99 Amazon Kindle (2010) 259 Sony Reader Pocket Edition (2010) 199.99

22.

23. ‘ Ripping’ CDs can be ‘ripped’ Rip books?

24.

25.

26. Marketing

27. Conclusion Text The features of E-Book Readers puts them in a strong position to penetrate the market. However, these features alone are insufficient. The tipping point still hinges on factors like marketing and price. Paper books will still retain their appeal and remain in the industry, albeit with little or even negative growth.

28. Q & A

Twc G1 E Book Readers

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