2014 EVA/Minerva Jerusalem International Conference on Digitisation of Cultural Heritage
http://2014.minervaisrael.org.il
http://www.digital-heritage.org.il
1. EVA
Minerva
Jerusalem
2014
Digital
Crea9vity
and
Culture
in
Local
London
and
Beyond:
From
Ar9sts
&
Designers
to
Public
Broadcas9ng
&
Theatre
Event
Cinema
29. DIGITAL
EVENT
CINEMA
EC
‘LIVE-‐CASTING’
ENGLISH
&
GERMAN
THEATRE
TO
MULTIPLE
INTERNATIONAL
‘BIG
SCREEN’AUDIENCES
:
ACHIEVABLE
&
SUSTAINABLE
DREAMS?
31. Outline
of
Paper
• History
–
present
and
future
• Technology,
ar9s9c
design
choices
–
audiences
and
liveness
• A
future
dream:
2008
Live-‐Cas9ng
–
two
German
plays
to
London
• First
steps
and
possible
evolu9on
• Concluding
remarks
32. Origins
and
Early
Years
2006-‐2009
• Opera
in
lead
• New
York
‘Met’
–
the
bold
innovator
• Paris
Opera
&
Royal
Opera
House
–
followed
rapidly
• Berlin
Philharmonic
–
another
fast
follower
• Other
high
culture
genres
-‐
started
33. The
2010’s:
Rapid
Growth
• New
York
Met
keeps
leading
posi9on:
some
problems,
now
resolved
• Theatre
goes
to
top
posi9on
in
UK
-‐
Na9onal
Theatre,
NT
Live,
led
by
young
American
David
Sobel
hcp://www.theguardian.com/culture-‐professionals-‐network/culture-‐professionals-‐blog/2012/
apr/10/david-‐sabel-‐digital-‐na9onal-‐theatre
-‐
Royal
Shakespeare
Company
34. Top
9
Event-‐cinema
Successes
in
UK
• War
Horse
(Na9onal
Theatre,
NT
Live)
• Billy
Elliot
the
Musical
• Monty
Python
Live
(O2
London)
• Skylight
(NT
Live)
• Curious
incident
of
the
dog
...
(NT
Live)
• King
Lear
(NT
Live)
• Coriolanus
NT
Live)
• Andre
Rieu
Maastricht
Concert
(concert)
• Sleeping
Beauty
(Royal
Ballet)
• ntlive.na9onaltheatre.org.uk
35. Adapta9ons
Community
–
academic
views
• ‘live
cinema-‐
a
popular
and
powerful
theatre
form
for
the
future’
(Wyver)
•
‘a
new
and
dis6nc6ve
cultural
form’
(Cochrane
&
Bonner)
• ‘a
new
mode
of
literary
adapta6on,
with
a
complex
set
of
a:endant
ques6ons
about
the
nature
of
‘liveness’
(Wardle).
36. Technology
and
its
U9lisa9on
• 2D
vs
3
D
-‐
7
country
analysis
-‐
2.6%
3D
in
Sweden
-‐
14.3%
in
Germany/Austria
• 3D
provided
ini9al
assistance
to
Live-‐Cas9ng
but
situa9on
has
changed.
‘One
area
that
is
less
a
driver
for
EC
than
for
cinemas
is
3D:
only
8%
0f
UK
events
were
in
3D
in
2012,
down
from
17%
in
2011’
(Hancock,
2013)
37. Concluding
Remarks
1
• General
field
of
Event-‐Cinema/Live-‐Cas9ng
expanding
‘
-‐
the
sector
[globally]
will
account
for
5%
of
global
box
office
by
the
end
of
2015,
and
could
reach
$1
billion
in
2017'
(Cited
by
Robert
Mitchell
[2014]).
38. Concluding
Remarks
2
• Expecta9ons
include
another
push
from
Rio
Cultural
Olympiad
and
Olympic
Games
• Met
is
s9ll
the
leader
• Theatre
now
number
one
in
UK
• Educa9onal
market
opportuni9es
promising
(see
James
Morris,
Ravensbourne
EVA
Berlin
paper)
• In
German
language
Europe
...
??
39. Concluding
Remarks
3
• Possibly
Interested
in
Par9cipa9ng??
• Talk
with
me
or
email:
jrhemsley@hotmail.com
• THANK
YOU
FOR
YOUR
ATTENTION!!