analysis of music video clip V pour Verites by Kery Arkana (French Artist)

1. Keny Arkana – V Pour Vérités
Music video Analysis

2. The video starts with a news broadcast that engages the audience with
occurring events related to the lyrics of the song. This is probably the
first time an artist decided to start their videos in this way, which is
pretty clever nevertheless. The use of this scene is very effective as the
audience will not expect the following events (shown below) to happen
on a well known and secure news broadcast.

3. A cross cut to an unexpected scene occurs which confuses the
audience but also leads them to think that something is about to
happen. The over the shoulder camera shot suggests a plot and the
computer screens saying “system connected” reinforces that idea.
The green screens with white writing is a stereotype of computer
hackers and therefore suggest the hack of the news broadcast.

4. This scene shows the distortion of the news broadcast which is being
taken over by an unknown group of individuals. This scene concludes
the previous build up of events which suggested the possibility of an act
of hacking. This engages the audience even more as they are confused
on what is happening.

5. This is the first shot after the take over of the news broadcast. It is also the
start of the song and shows a group of people wearing hoodies and scarfs
which is a stereotypical representation of a gang, hoodies or chavs. But
this stereotype is nonetheless challenged by the use of formality in their
language, for example, the artist starts talking to the audience by saying
“Ladies and gentleman, excuse us for this inconvenience”. The use of
“Ladies and gentleman” is also similar to the way the news presenter
started the live news which could imply a parallel sort of news broadcast
by the group of individual.

6. This shot shows the confused news presenter asking
what is happening as it seams to be a live broadcast. A
technician from the set is trying to explain what is
going on, although his facial expression suggests that
he is also confused. It appear that the news is back live
after having regained the connection.

7. Preferred and oppositional readings are shown
throughout this clip. This scene shows the audience
watching the broadcasted live news. They seem very
happy and enthusiastic about the taking over of the
news broadcast, which implies that they agree with
what the “terrorists” (what the group of individual is
being called by the news presenter) are saying or
talking about. This audience seem to be in their mid
20.

8. This shot shows the news broadcast losing the signal again.
The effects previously used for the same purpose are used
again. This scene shows that the group of individual will not
give up and will carry on giving their message to “the
people” (the audience). The news presenter apologized to
the audience saying that they were encountering technical
difficulties. Those words are immediately reused by the
group of individuals in the next scene.

9. This scene is when this group of individual regained
connection to the live broadcast and use the words said by
the news presenter in their favor. “they don’t want us to talk
to you” is straight forward and the ‘you’ is the audience
shown in the video clip and the audience watching the video
clip. This suggests that they are determined to do whatever
they can to talk to the audience.

10. This music video contains footages of previous
events related to the topic of the song. They were
shown briefly between different scenes and they
seemed more like flashes as they were like quick
transitions.

11. As previously said, this video clip shows both preferred and oppositional
readings. This scene shows an old couple peacefully watching the news
when the broadcast was taken over by the so called “terrorists”. The
couple’s reaction to what the group of individual was saying was rather
negative and it is clearly shown in their action; they were trying to change
the channel or even turn off the TV but couldn’t which shows
determination from the artist to give their message to everyone watching
TV. This couple also follows the stereotypes of an old couple which are:
very simple life style (shown by the simple house decorations), stuck in
their olden days and thinking they know everything and they are right.

12. This scene shows the news broadcast set. The
news presenter and his guest seem to be lost on
the occurring events and seem to try to find out
more about what is currently going on. On the
other hand, the camera man seem to have gained
interest in what the “terrorists” are saying.

13. This scene shows the police officer back on live TV after having
regained connection. This shot is slightly taken at a low angle
which shows he is still in power although not as much as
expected. He said that they were victims of a malicious hacking
and that they were doing their best to regain full connection and
track the “terrorists” down. This is perhaps to hide something or
to prevent the group of individuals to reveal the truth about the
government (topic of the song), and to get the audience to join
them and do something with the society against the government.

14. This scene takes right after the police officer’s brief little announcement.
The artist starts back by saying “Hey, I haven’t finished.” which shows that
they were cut off before they could finish what they had to say, which only
means that they really want to say what they have to say without
interruption. This makes the audience want to listen more and maybe
agree with them as they might think why they would go through so much
trouble if it wasn’t for something important? The artist is also looking
straight at the camera which makes it look like they are looking in the
audience’s eyes and this has a bigger impact on what the audience might
think.

15. This shot shows the computer screen showing
“100%”. That means that the “terrorist” have
gained full access to the connection and can now
go on without being interrupted and/or tracked
down by the police and therefore finish what they
have started.

16. Now that they have gained full connection and are
certain that they can not be tracked or located, the
artists decides to show her face as she is not scared to
show who she is. Her facial expression shows anger
and contempt, perhaps because of the truth revealed
about the government the audience so that they could
in turn feel and understand how bad it is.

17. This shot shows the whole group with their fists in
the air to show power and unity. This will incite the
audience to think in their favor and therefore do
something positive about it all. The light shining
upon their faces makes them seem more powerful
and in control of the situation.

18. In this scene the technicians tells the news reporter to
say that everything that was said by the group of
individual were lies. The news presenter also says that
the group is extremely dangerous and that they
shouldn’t listen to them. And he ends by saying
“everything you just heard is naturally strict lies” with
a smile on his face suggesting fear and unsafeness.