You have no idea what your users want - WordCamp PDX
•
3 j'aime•989 vues
Slides from my talk at WordCamp Portland. It's been cleaned up to look nicer than than it did when I gave the talk.
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à You have no idea what your users want - WordCamp PDX
Similaire à You have no idea what your users want - WordCamp PDX (20)
Dernier
Dernier (20)
You have no idea what your users want - WordCamp PDX
- 1. You have NO Idea what your users want And how to learn Evan Solomon | Automattic @evansolomon
- 2. if( time() % 2 ) ! $title = ‘Split testing’; else ! $title = ‘A/B testing’; setcookie( ‘title’, $title ); echo $title;
- 3. A/B testing 1.Try different things 2.Measure their effects 3.Profit! Lots of good examples at blog.performable.com
- 4. What can it do? Determine how likely one version is to be better than another. If you have enough data you can tell how much better, but you need quite a bit
- 5. Why do it? It makes you smart(er)! Also turns out to be good for getting clients
- 6. Start basic 1.Talk to your customers 2.Listen 3.Profit! Step 3 is always profit
- 8. Running tests We use Optimizely because: 1.Real time results (great for debugging) 2.Tests are written entirely in jQuery 3.Easy to target using WordPress logic
- 9. Version A
- 10. Version B
- 11. What happens? B wins and covers the spread Signups increase ~25%
- 12. Handling data Terms you should get used to: “Confidence interval” “Significance test” Check out isvalid.org to calculate these stats I made isvalid for myself so it’s a little rough, but very useful
- 13. isvalid.org
- 14. Keep in mind • Question assumptions • Unintended (or not) biases • Test liberally, it’s nearly free • Many (most) tests “fail”
- 15. Call for help I’m working on a .org plugin Based on the one we made for WordPress.com
- 16. @evansolomon
Notes de l'éditeur
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n