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Marketing the Affordable Care Act:



          Emily Vardell
       November 29, 2012
http://www.langerresearch.com/uploads/1127a32FavorabilityNo32.pdf
Our Product

Health insurance for more people
  • People under 26
  • People with preexisting conditions
Chain restaurants must post calorie content
No annual limits on needed care
Affordable Insurance Exchanges
Branding Our Product
Affordable Insurance Exchanges:
the Choice of your Senators and Representatives
• Review many choices at once
• Compare coverage options
• Pick what meets your needs
Our People
Pregnant Women
   The Affordable Care Act:
    How Obamacare Helps
      Pregnant Women
Pregnant Women
Benefits                             What if I don’t have               What if I have questions?
•   Your insurance plan must         health insurance?
    cover your baby and cannot                                          The state-level Consumer Assistance
                                                                        Programs offer help to consumers with
    deny coverage, including          Affordable Insurance              health insurance problems. They
    babies born with health           Exchanges:                        provide residents with direct help with
    problems                          the Choice of your Senators and   problems or questions about health
•   New health plans must now         Representatives                   coverage, by phone and email.
    cover certain preventive          • Review many                     The North Carolina Consumer
    services                                                            Assistance Program is run by the
                                        choices at once                 Health Insurance Smart NC in the
•   Starting in 2014, essential                                         state’s Department of Insurance.
    health benefits such as           • Compare coverage
                                                                        Health Insurance Smart NC
    pregnancy and newborn               options                         NC Department of Insurance
    care, along with vision and                                         430 N. Salisbury Street
    dental care for children, will    • Pick what meets                 Suite 1018
    be covered in all new plans         your needs                      Raleigh, NC 27603
                                                                        Toll free: 877-885-0231
•   If you qualify (through family
                                                                        http://www.ncdoi.com/Smart/
    income and if your job
                                                                        Other Walk-in Locations:
    doesn’t offer affordable
                                                                        Health Insurance Smart NC offers
    coverage), you may get tax                                          regional walk-in locations for health
    credits to help pay for                                             consumer assistance throughout the
    insurance                                                           state.
People
The Affordable Care Act:   The Affordable Care Act:   The Affordable Care Act:
 How Obamacare Helps        How Obamacare Helps        How Obamacare Helps
        Women                      Seniors                    Parents
Our Place

•   Primary Care Physicians’ Offices
•   Pharmacy
•   Human Resources Offices
•   Insurance Companies
•   Public Libraries
Our Place




http://www.cumc.columbia.edu/publications/in-vivo/june_july_2006/first_appearance.html
New Markets
Television shows
Medical magazines
Google ads

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Marketing the affordable care act

  • 1. Marketing the Affordable Care Act: Emily Vardell November 29, 2012
  • 3. Our Product Health insurance for more people • People under 26 • People with preexisting conditions Chain restaurants must post calorie content No annual limits on needed care Affordable Insurance Exchanges
  • 4. Branding Our Product Affordable Insurance Exchanges: the Choice of your Senators and Representatives • Review many choices at once • Compare coverage options • Pick what meets your needs
  • 6. Pregnant Women The Affordable Care Act: How Obamacare Helps Pregnant Women
  • 7. Pregnant Women Benefits What if I don’t have What if I have questions? • Your insurance plan must health insurance? cover your baby and cannot The state-level Consumer Assistance Programs offer help to consumers with deny coverage, including Affordable Insurance health insurance problems. They babies born with health Exchanges: provide residents with direct help with problems the Choice of your Senators and problems or questions about health • New health plans must now Representatives coverage, by phone and email. cover certain preventive • Review many The North Carolina Consumer services Assistance Program is run by the choices at once Health Insurance Smart NC in the • Starting in 2014, essential state’s Department of Insurance. health benefits such as • Compare coverage Health Insurance Smart NC pregnancy and newborn options NC Department of Insurance care, along with vision and 430 N. Salisbury Street dental care for children, will • Pick what meets Suite 1018 be covered in all new plans your needs Raleigh, NC 27603 Toll free: 877-885-0231 • If you qualify (through family http://www.ncdoi.com/Smart/ income and if your job Other Walk-in Locations: doesn’t offer affordable Health Insurance Smart NC offers coverage), you may get tax regional walk-in locations for health credits to help pay for consumer assistance throughout the insurance state.
  • 8. People The Affordable Care Act: The Affordable Care Act: The Affordable Care Act: How Obamacare Helps How Obamacare Helps How Obamacare Helps Women Seniors Parents
  • 9. Our Place • Primary Care Physicians’ Offices • Pharmacy • Human Resources Offices • Insurance Companies • Public Libraries