The Book Of Frutiger

Frutiger
Copyright © 2012 by Florencia Dina Ariesta
All rights reserved. This book or any portion there of may
not be reproduced or used in any manner whatsoever
without the express
written permission of the publisher except for the use of
brief quotations in a book review.
Printed in the United States of America
First Printing, 2012
ISBN 0-9000000-0-0
New York Times Publishing
123 Mesa Street
Scottsdale, AZ 00000
www.nytimes.com

That
W h o i s
A D R I A N
FRUTIGER

Bor n in 1928 i n
interlaken, Swit-zerland.
Adr i a n
Frutiger wa s t r a ined a t
the kuns tgewe rbe s chul e
in Zur i ch be for mov ing t o
P a r i s . He wa s inspi red by the
s impl i c i t y of the a r t s and c r a f t s
of hi s home region, and de v e lope d
an appre c i a t ion for the re l a t ionshi p
between black and white. Balance be-twe
en t int and shade and the Yin and
Yang became par t of Frutiger’s design phi -
losophy.
I n 1952, Charled Peignot of Deperny & Peignot-offered
Frutiger a job whe re he qui c k l y began hi s
ascent to one of the few e l i t e i n the world of typog-r
aphy. Hi s f i r s t s e r ious t ype f a c e wa s Me r idi en, de s igne d
in 1955.
One of the most popular typefaces ever developed i s Univ-

10
e r s , a Frutiger c re a t ion f rom 1957. Uni v e r s wa s de s igned in a wide
range of weights and s t y l e s with a potentially revolutionary refer-ence
system of numbers meant to describe specific fonts instead
of the conventional naming system that included names such as
“Extra Bold Condensed”. Each font has two numbers, the first
referring to the weight and the second referring to the style.
the rest of the design and typography community unfortu-nately
did not adopt Frutiger’s system.
Fame is something Adrian Frutiger most definitely
gained, but it was not his goal. He wanted to create
typefaces that were legible and efficient, and suc-ceeded
extraordinarly. Univers, Frutiger, and Avenir
are perfect examples of the product of his philosophy
“the most important thing I have learned is that legibil-ity
and beauty stand close together and that type design,
in its restraint, should be only felt but not perceived by the
reader”.
If the signage in the Charled de Gaulle airport of Roissy (near
paris), France is visually pleasing to you, thank Adrian Frutiger.
His self-titled sans-serif typeface, Frutiger, is all over it. Origi-

11
nally named “Roissy”. Frutiger was designed in 1976
speciffically for the Char les de Gaul le ai rpor t s ignage
with an important purpose - Clarity and legibility, espe-cially
from a significant distance.
With only sl ight differences in character shape from univ-ers,
Frutiger s tands alone as a completely useful typeface.
I t s curved let ter s such as C, G, J , c, e, g, and s are more open,
which allows for greater legibility from a distance. Frutiger
comes in several weight s and s tyles , and uses the same numer ical
naming sys tem as univer s . Perceived as warm and f r iendly as far as
typefaces go, Frutiger is widely used and considered a classic type-face
with a timeless quality. One i s likely to find i t anywhere in swit-zer
land, as i t used for t raff ic s igns throughout the count ry due
to i t s legibi l i ty as demos t rated at Char les de Gaul le in France.
Frutiger i s al so used by the Swi s s Pos t , as wel l as swi s scom, a
leading international telecommunication company.
Letterforms for true i t a l i c faces of frutiger were developed
in 1999 as par t of the revi sed ver s ion t i t led f rut iger NEXT
.The original frutiger i tal ics were jus t s lanted roman
fonts rather than unique italic.

KNOW MORE
ABOUT
FRUTIGER
F A M I L Y

From the begin-ning,
Adrian F r u t i -
ger env i s ioned a new
s y s t em of font we ight
and s t y l e denot a t ion
ba s ed on numbe r s r a the r
The Frut ig er
Numbering System
than impre c i s e name s such a s
bold, l ight , i t a l i c , condens ed,
and e xpanded. Ins t e ad, e a ch font
i s a s s igned a two-digi t numbe r.
The f i r s t digi t or “P re f i x” denot e s the
we ight of the font f rom the l ight e s t (2) t o
the heaviest ( 9 ) . The second d i g i t or “suf-f
i x ” indicates wight of the font f rom most ex-panded
( 2 ) to the most condensed ( 9 ) . I n addi-t
ion, odd numbe red suf f i x e s indi c a t e upr ight l e t t e r
forms whe re a s e v en numbe red suf f i x e s a re obl ique .
In both c a s e s , 5 di s c r ibe s the mos t norma l or roma n
attribute.

16
47
Frutiger
46
Frutiger
45
Frutiger
57
Frutiger
56
Frutiger
55
Frutiger
67
Frutiger
66
Frutiger
65
Frutiger
75
Frutiger
76
Frutiger
77
Frutiger
87
Frutiger
95
Frutiger

17
4
5
6
7
8
9
8
7
6
5
4
Ultra Condensed
Condensed Oblique
Condensed
Oblique
Roman
Extended
STYLE
WEIGHT
Light
Roman
Medium
Bold
Heavy
Extra Black

18
Ascender ?
the upward vertical stem on some lowercase letters, such as h and b, that extends
above the x-height is the ascender. The height of the ascenders is an identifying
characteristic of many typefaces.
F-----------------------------------r--------------------------------u---------------------------------------------t---------------------------------------------------------------------------------------------------------------------------------------------------------------------Size
Ascender
Type -------------------------------------------------------------------------------------------------------------------------------Descender
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Descender ?
The por t ion of some lowe r cas e l e t t e r s, such as g and y, that e x t ends or
de s c ends be low the bas e l ine i s the de s c ende r. The l ength and shape of the
de s c ende r can af f e c t r eadabi l i t y of l ine s of t ype and i s an ident i f y ing fac tor
for some typefaces.

19
Cap Height ?
The height of a capital letter measured from the baseline. In typography, cap height
refers to the height of a capital letter above the baseline for a particular typeface.
It specifically refers to the height of capital letters that are flat
t--------------------------------------i----------------------------g------------------------------------------e------------------------------------------r----------------
-------------------------------------------------------------------------------------------------------------------------------------------
Counter
-------------------------------------------------------------------------------------------------------------------------------------------
Neck
-------------------------------------------------------------------------------------------------------------------------------------------------------
Cap Height
X - Height
Base Line
Baseline ?
bas e l ine i s the imaginar y l ine upon whi ch a l ine of t e x t r e s t s. In mos t
t ype fac e s, the de s c ende r s on charac t e r s such as g or p e x t end down
below the baseline while curved l e t t e r s such as c o r o extend ever-so-slightly
below the baseline.

21
Neck ?
A stroke that connects the top and bottom
bowls of lowercase double-story g’s. Definition:
In typeface anatomy, the link is that small, usually
curved stroke that connects the bowl and loop of a
double-storey g. Also Known As: Link, terminal A con-necting
element or factor.
Counter ?
The open space in a fully or partly closed area within
a letter. Definition: In typography, the enclosed or
partially enclosed circular or curved negative space
(white space) of some letters such as d, o, and s
is the counter. The term counter may sometimes
be used to refer only to closed space

22
Paris ..........................................
Frutiger 47 Light Condensed
Miami ............................................
Frutiger 57 Condensed
Amsterdam ..............
Frutiger 67 Bold Condensed
New York ..............
Frutiger 77 Black Condensed
Las Vegas ...
Frutiger 87 Extra Black Condensed
Philadelphia ........................
Frutiger 45 l i g h t
Dubai ........................................
Frutiger 46 Light Italic

23
Frutiger 55 Roman .......................
Melbourne
Frutiger 56 Italic .................................
Adelaide
Frutiger 65 Bold ..........................................
Sydney
Frutiger 66 Bold Italic ...................
Cambridge
Frutiger 75 Black .................
Puerto Rico
Frutiger 76 Black Italic .........................
Canada
Frutiger 95 Ultra Black ............
Maldives

24
UNIVERS
1954
55 gg
More open letters are
meant to be warm &
friendly as compared
to Univers’ objective
rationalism.
descenders tend to sink
lower, while ascenders
tend to rise higher.

25
hh cc
1975
FRUTIGER
thick & thin strokes are
nearly identical.
lowercase c & e are less
closed to differentiate
easier from lowercase o.

26
THIS IS
ALL ABOUT
USAG E &
PORTOFOLIOS

On thi s P age we
wi l l t a l k about
the usage of F r u t i -
ger t ype f a c e and a l s o
my portofolios. I have a l -
re ady made a br i t i sh edi t ion
The Frut ig er
Usage & Po r t f o l i o
monopol y, 4 page s of F a shy “
F a shion Webs i t e”, and l a s t but
not l e a s t Wedding de cor a t ions for
the env i ronment de s ign. The y a re not
conne c t ed wi th e a ch othe r s , but i t wi l l
shows i t ’s own theme and pe r sona l i t y.
There are also some usage of frutiger type-f
a c e in adv e r t i s ing and a i rpor t s ignage . So many
v a r i e t i e s , wi th di f f e rent purpos e . I t a l l shown the
power of Frutiger typeface.

30
Scotia Bank
Frutiger t ype f a c e ha s be en us e d
for S cot i a Bank adv e r t i s ement .
The y us ed thi s t ype f a c e be c aus e
S cot i a bank want to show tha t
the i r bank c an be us ed by anyone .

31
Charles
De Gaulle
Frutiger ha s be en us e d
for the f i r s t t ime i n
Charles De Gaulle air-por
t , S inc e then thi s
t ype f a c e ha s be come
famous.

32
MONOPOLY “British
Edition”
1
FASHY “ Fashion Web”
Frutiger
Portofolios
2
Wedding Environment
Decorations
3

33
Kensington
Palace
Millenium
Dome
Big Ben
Collect $ 2 00
YOU ARE READY TO
GO
$ 150
Community
Chest
Chest
Community
Community
Chest
Victoria & Albert
Museum
Westminster
Cathedral
Chance
Chance
Chance
MONOPOLY
Income
Tax
Luxury
Tax
Cleopatra’s
Needle
London
Eye
St. Paul’s
Cathedral
Tower of
London
British
Museum
Houses of
Parliament
Westminster
Abbey
Royal Albert
Hall
Tower
Bridge
Imperial War
Museum
Marble
Arch
Nelson’s
Column
Lambeth
Palace
Admiralty
Arch
Madame
Tussauds Buckhingham
Palace
$ 60
Electricity
Electric
Company
Pay 10%
or
$ 200
Pay $ 75
$ 200 $ 150
$ 200
$ 200
$ 200
Water
Company
Central
Bus Station
H’smith & City
Bus Station
Victoria
Bus Station Piccadilly
Bus Station
JUST
VISIT
$ 60
30 ST Mary
Axe
$ 120 $ 100 $ 100
$ 200 $ 180 $ 180 $ 160 $ 140 $ 140
$ 280 $ 260 $ 260 $ 240 $ 220 $ 220
$ 400 $ 350 $ 320 $ 300 $ 300
B R I T I S H E D I T I O N
JAIL
FREE
PARKING
MONOPOLY “ BRITISH EDITION ”

34
HOME
NEWS
PORTFOLIO
CONTACT
PORTRAIT OF A WOMAN
WELCOME TO FASHY FASHION PHOTOGRAPHY SPECIALIST. SAY SOMETHING
ABOUT YOUR HIGH - FASHION PHOTO.
BANGS AND FLIRTY SMILE
WOMAN FLINGING REALLY
FEMINISM
SMILES AND EYES TALK
PUT YOUR STYLE ON ITS HIGH
QUIRKY STYLE OF EMMA
A WATERY BATTLE
EDGY STYLE DOMINATION
ADORABLY PERKINS
SHOW ALL
POSTS
PORTFOLIO
CATEGORIES POPULAR POSTS BLOGROLL
>
>
>
>
Company News
Featured
Our Latest News
Photography
SOCIALIZE WITH US
>
>
>
>
Documentation
Plugins
Suggest Ideas
Support Forum
>
>
>
Themes
WordPress Blog
Wordpress Planet
TAGS
Hat and Curly Hair
A Watery Battle
Audio Flash Greyscale
Photography Portfolio
Radial Shortcodes Tag
Theme Themeforest
Video World
Fashion
Website
Fashy is a fashion Photog-r
aphy spe c i a l i s t . In thi s
case I use Frutiger type-f
a c e for thi s web. The r e
a re tot a l 4 page s in thi s
webs i t e : Home , News ,
Portfolio and Contact.

35
HOME
NEWS
PORTFOLIO
CONTACT
ADMIN OUR LATEST NEWS, PHOTOGRAPHY 6 COMMENTS
RECENT POSTS
Quirky Style of Emma
ADMIN OUR LATEST NEWS, PHOTOGRAPHY 80 COMMENTS
HIGH FASHION IS NOT AS EASY AS IT SEEMS
7
APR
2012
High - Fashion . 2 words but it contains so many things to do, to remember, it needs
creativity to create it. To be honest before I decided to choose this field as my dream job, I have
been through so many work fields, such as fashion editor, graphic designer, web developer,
still life photographer and many more. But in the end, my sight in fashion brought me here.
I’ve been falling in love with the fashion field since I was 12 years old, my mom is a fashion
designer, while my father working as a fashion editor in HARPERS BAZAAR magazine. I was
completely amze with their works, it needs not only talent but also sense of creativity to create
such good fashion. That’s why we called it high, it’s not ordinary ...
“
>
>
>
>
Company News
Featured
Our Latest News
Photography
SOCIALIZE WITH US
>
>
>
>
Documentation
Plugins
Suggest Ideas
Support Forum
>
>
>
Themes
WordPress Blog
Wordpress Planet
TAGS
Hat and Curly Hair
A Watery Battle
READ MORE
Theme Themeforest
Video World
HAT AND CURLY HAIR
5
MAR
2012 READ MORE
A hat and curly hair has become a trend lately, they are facinating and also awesomely
looks good on you. Not every style looks good on you, but this 60’s looks sure does, it’ll
make you look gorgeous and sexy at the same time. This look will show your outer
beauty to its maximum. You may choose which colour fits you most, we suggest you to choose
a bold colour, it’ll enhance your skin colour ...
Hat and Curly Hair
A Watery Battle
ADORABLY PERKINS
5
Poppy Perkins, that’s her full name. She has been put her interest on fashion since she was 5 y.o.
MAR
No wonder whatever she wear or do, she’s trully a fashion fetish. High - Fashion is the theme of
2012 Today’s photo shoot. She choose her own clothes and put on her own make up, no needs of
Stylist or make up artist. Well she can be both of them, she’s trully talented ...
READ MORE
PAGE 1 OF 3 1 2 3 >>
ARCHIVES
>
>
>
>
April 2012
March 2012
February 2012
January 2012
>
>
>
December 2011
November 2010
October 2010
> July 2010
>
May 2010
>
March 2010
>
January 2010
HOME
NEWS
PORTFOLIO
CONTACT
BANGS AND FLIRTY SMILE
WOMAN FLINGING REALLY
FEMINISM
PHOTOGRAPHIES, VIDEO
Not everyone have this hynotizing
look. It’s rare, it’s worth to see
how a look from a person can be
so mezmerizing.
SMILES AND EYES TALK
PUT YOUR STYLE ON ITS HIGH
QUIRKY STYLE OF EMMA
A WATERY BATTLE
EDGY STYLE DOMINATION
ADORABLY PERKINS
VINTAGE COMPLETELY
>
>
>
>
Company News
Featured
Our Latest News
Photography
SOCIALIZE WITH US
>
>
>
>
Documentation
Plugins
Suggest Ideas
Support Forum
>
>
>
Themes
WordPress Blog
Wordpress Planet
TAGS
Hat and Curly Hair
A Watery Battle
Theme Themeforest
Video World
SHOW ALL AUDIO INTERVIEWS PHOTOGRAPHIES VIDEO
MILLA SMIZE AND POSE
SMILE IS ANOTHER FASHION
PURE HIGH FASHION
HAT AND CURLY HAIR
CENTRE OF THE ATTENTION
EYES DO TELL
AGYNESS SHARP HAWK EYES
OUR LIPS ARE SEALED
SIMPLE PREPPY SWEET SIMPLE DOMINATION
TWITTER
Free Wordpress Plugin :
3D Banner Rotator
http://t.co/f6wnl9rj via
@PremiumCoding
#wordpress #plugins
November 2, 2012 -
18:32
January 1, 1970 -00:00

36
HOME
NEWS
PORTFOLIO
CONTACT
>
>
>
>
Company News
Featured
Our Latest News
Photography
SOCIALIZE WITH US
>
>
>
>
Documentation
Plugins
Suggest Ideas
Support Forum
>
>
>
Themes
WordPress Blog
Wordpress Planet
TAGS
Hat and Curly Hair
A Watery Battle
Theme Themeforest
Video World
CONTACT US
To be able to keep in touch with our company, we provide a simplest way for you. If you
want to ask something or make a deal with our company, you can just put your name
and email down there and also your message. Wheteher you want to make a deal with
us or not, or just put a simple question. We will answer it immediately. Our company has a
24 hours custumer service whiches ready to answer every question from all of you.
Name (Required)
Email (Required)
Message (Required)
CONTACT
ask_fashy@gmail.com
+6215420093
0818123456
msn info@msntest.com
SEND MESSAGE CLEAR MESSAGE

37
Wedding
Decorations
Wedding i s the mos t im-por
t ant moment s for bot h
girls and boys. So it’s kin-da
impor t ant to prepa re i t
as good as you can.
In this case I have de-s
igned some de cor a t ions
for wedding re c ept ions .
The re a re menus , t abl e
numbe r, Name of f r i ends
and f ami l y, and a l so Br ide
and groom board.
HERE COMES
THE
MISS
JESSY
MR
PARK

38
HERE COMES
THE 7
with Chesse Flat Bread
STEVANIE
VICKY
2014
14 . 02
Salmon Sashimi
with Cawan Mushi
with Meatball Spagethi
American Favorite Pizza
Original with Chuka Japanese Kurage
Ramen
Brazilian Paella
with prunchella
Grilled Turkey
with Mashed Potato
or
Strawberry Chessecake
Chocolate / Vanilla Ice Cream
Red Wine / Sparkling wine
Premium Tea / Mineral Water /
Macaroni Clear Soup
a cootie catcher
style menu

The Book Of Frutiger

Recommandé

Recommandé

Contenu connexe

Similaire à The Book Of Frutiger

Similaire à The Book Of Frutiger (6)

Dernier

Dernier (20)

The Book Of Frutiger