Elhagyott kosarak

•

2 j'aime•618 vues

Evelin Novak

A kosárelhagyás leggyakoribb okai és egy költséghatékony eszköz (email), hogy az érdeklődőből mégis vásárló legyen.

Marketing

Elhagyott
kosarak
Novák Evelin
2014.10.09.

A kosárelhagyás okai
Statista
A Te
üzletednél?

Te mit teszel az
elhagyott kosarak
ellen?

24,5%
1 email: 51,3% ↓ ● 2 email: 20,5% ↑ ● 3 email: 25,6% ↑
Listrak
küld recovery emailt

Ideális* folyamat 3 email esetén
✉ ✉ ✉
Emlékeztető
◷ 1-3 órán belül
*Tesztelj! Nincs ideális folyamat.
Kedvezmény,
ingyenes
kiszállítás
◷ 2 napon belül
Figyelmeztetés:
lemaradsz a
kedvezményről!
◷ 3-7 napon belül

Telenor: 1 email
✉
Emlékeztető,
segítség, USP-k
◷ 4. napon

Tchibo: 2 email
✉
Emlékeztető, készlet
egyéb
◷ 1 órán belül
Emlékeztető, készlet,
termékajánló
◷ 1 napon belül

CustomInk: 10+ email
✉
Emlékeztető
◷ 5 percen belül
Emlékeztetők
◷ 2-3 naponta
Emlékeztetők
◷ ritkábban

Ellenőrző lista
✓ Mobilra optimalizált
✓ Perszonalizált
✓ Megfelelő szöveg
✓ Termékfotó, megnevezés, kosár link
✓ Fizetéssel, kiszállítással kapcsolatos
információk
✓ Garancia, elállás
✓ Logó, elérhetőségek
✓ Segítség
✓ Mások véleménye a termékről
Hello, Evelin
Upsz, egy terméket a
⊠ kosaradban felejtettél. Termék
8100 Ft
☺ “Ezt használom, nagyon jó.”
Ingyenes kiszállítás
14 napos elállás
Kérdésed van? 20 3360 289
Budapest, Példa utca 1.

Források
http://baymard.com/lists/cart-abandonment-rate
http://www.statista.com/statistics/232285/reasons-for-online-shopping-cart-abandonment/
http://www.listrak.com/resources/whitepapers/2013-shopping-cart-recover-tactics/
http://www.marketingcharts.com/online/shopping-cart-reminder-emails-helpful-or-annoying-37277/
http://www.experian.com/assets/marketing-services/white-papers/EMS_remarketing_WP.pdf
Kosár ikon: https://www.iconfinder.
com/icons/287498/basket_buy_cart_ecommerce_online_shop_price_purchase_shop_shopping_webshop_icon

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Elhagyott kosarak

1. Elhagyott kosarak Novák Evelin 2014.10.09.

2. 10-ből 7 kosarat elhagynak Baymard

3. A kosárelhagyás okai Statista A Te üzletednél?

4. Te mit teszel az elhagyott kosarak ellen?

5. Lehetőségek előtte utána

6. 24,5% 1 email: 51,3% ↓ ● 2 email: 20,5% ↑ ● 3 email: 25,6% ↑ Listrak küld recovery emailt

7. Ideális* folyamat 3 email esetén ✉ ✉ ✉ Emlékeztető ◷ 1-3 órán belül *Tesztelj! Nincs ideális folyamat. Kedvezmény, ingyenes kiszállítás ◷ 2 napon belül Figyelmeztetés: lemaradsz a kedvezményről! ◷ 3-7 napon belül

8. Telenor: 1 email ✉ Emlékeztető, segítség, USP-k ◷ 4. napon

9. Tchibo: 2 email ✉ Emlékeztető, készlet egyéb ◷ 1 órán belül Emlékeztető, készlet, termékajánló ◷ 1 napon belül

10. CustomInk: 10+ email ✉ Emlékeztető ◷ 5 percen belül Emlékeztetők ◷ 2-3 naponta Emlékeztetők ◷ ritkábban

11. Hasznos? Bosszantó? Tolakodó?

12. Eredmény Experian

13. Ellenőrző lista ✓ Mobilra optimalizált ✓ Perszonalizált ✓ Megfelelő szöveg ✓ Termékfotó, megnevezés, kosár link ✓ Fizetéssel, kiszállítással kapcsolatos információk ✓ Garancia, elállás ✓ Logó, elérhetőségek ✓ Segítség ✓ Mások véleménye a termékről Hello, Evelin Upsz, egy terméket a ⊠ kosaradban felejtettél. Termék 8100 Ft ☺ “Ezt használom, nagyon jó.” Ingyenes kiszállítás 14 napos elállás Kérdésed van? 20 3360 289 Budapest, Példa utca 1.

14. Kérdések?

15. Források http://baymard.com/lists/cart-abandonment-rate http://www.statista.com/statistics/232285/reasons-for-online-shopping-cart-abandonment/ http://www.listrak.com/resources/whitepapers/2013-shopping-cart-recover-tactics/ http://www.marketingcharts.com/online/shopping-cart-reminder-emails-helpful-or-annoying-37277/ http://www.experian.com/assets/marketing-services/white-papers/EMS_remarketing_WP.pdf Kosár ikon: https://www.iconfinder. com/icons/287498/basket_buy_cart_ecommerce_online_shop_price_purchase_shop_shopping_webshop_icon

Elhagyott kosarak

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