Presentation delivered at the 2017 National School Public Relations Association Seminar.

1. NSPRA JULY 2017 @evelynmccormack

2. Where You Can Find This Presentation
http://bit.do/nspracooltools

3. @evelynmccormack

4. @evelynmccormack

5. @evelynmccormack

6. Digital Storytelling and Graphic Posting Tools
Adobe Spark Post
Adobe Spark Page
Canva
Storyform
Verse
Atavist
Piktochart (Infographics)
Infogram (Infographics)
Venngage (Infographics)
@evelynmccormack

7.  Free suite of tools (can download tablet/phone apps as well)
 AS Page creates scrolling stories by blending photos, text &
video
 Adobe Spark Video allows you to create a slideshow with
narration.
1. Adobe Spark Page and Video
@evelynmccormack

8. Digital Storytelling – Stories That Scroll
@evelynmccormack

10. Adobe Spark Page
@evelynmccormack

11. Lancaster County Community Foundation

12. Graduations

13. The Dashboard
@evelynmccormack

14. Adobe Spark Page: Return to Your Dashboard & Choose Page
@evelynmccormack

15. What it Looks Like on Facebook
So far, everything offered
by Adobe Spark is free.
Adobe Spark Page, Spark
Post, Spark Video. Unless
you’ve purchased their
Creative Cloud, though,
they will brand Pages and
Videos. You can
download Posts without
branding.
@evelynmccormack

16. What it Looks Like on Twitter
Branding
@evelynmccormack

17. @evelynmccormack

18. Other Storytelling Tools
Storyform
@evelynmccormack

19. @evelynmccormack

20. Verse

21. Atavist

23. Graphic Post
Tools
 Adobe Spark Post creates social graphic
posts (in many sizes) by mixing photos and
text
 Use your photos or one of their 1 million
copyright-free photos
 Many text transformation tools built into
the platform (Magic Wheel)
 Save to camera roll, Dropbox, or post to
Facebook, Flickr, Instagram, Twitter
 Can also download AS Post image

24. Adobe Spark Post
@evelynmccormack

25. @evelynmccormack

26. Hint: If you download,
no branding
@evelynmccormack

27. 2. Canva
Another free tool,
except when using
one of their paid
graphics. It only does
posts but offers 1
million copyright free
photos and graphics.
You can also upload
your own photos to
use. Canva.com.
@evelynmccormack

28. Canva Infographics
@evelynmccormack

29. @evelynmccormack

30. Canva Dashboard
@evelynmccormack

31. Canva Pricing
@evelynmccormack

32. @evelynmccormack

33. Over
Permits you to add text to photo posts before posting to Facebook,
Instagram & Twitter
@evelynmccormack

34. @evelynmccormack

35. @evelynmccormack

36. @evelynmccormack

37. Instagram’s
Layout:
Make Photo
Collages
@evelynmccormack

38. Prisma
@evelynmccormack

39. Photo created from
Prisma, downloaded
and emailed to myself
for use on the District
website and social
media. Used the “Vivid”
filter.

40. Prisma app using the
Mosaic filter.

41. Prisma photo using the
Mononoke filter

42. Unsplash
Free account gives you access to lots
of high-resolution photos from
Creative Commons Zero (no citations
needed).
You can submit your own photos to
the site as well.

43. A Word About
ADA
Compliance
1. Always use captions, if you can.
2. Keep tabs on app and tool compliance changes
and updates. They might be coming.
3. If you’re concerned about using these tools on
your District website, ask about it.
4. You can use these on social media platforms.
5.https://blog.twitter.com/official/en_us/a/2016/a
ccessible-images-for-everyone.html
6.https://www.facebook.com/accessibility/videos/
1082033931840331/

44. Resources
20-minute Instagram tutorial
Adobe Spark Post, Video and Page
Adobe Spark Post/Video/Page Tutorial
Picstitch (iTunes and Google Play stores)
Over App (iTunes and Google Play stores)
Canva Tutorial
The Over Blog
Piktochart (for infographics)
Unsplash
@evelynmccormack

45. Resources
Best Android apps for photo styling, Editing and Sharing
Importance of Digital storytelling
Comparison of Canva and Infogram
Forbes: 15 Online Design Tools To Help You Create Stunning Visual Content (Infogram and
Piktochart)
Piktochart Articles: 1 2
Adobe Spark Articles: 1 2 3
6 Free Tools to Create Visual Content for Social Media (Over, Canva, and Adobe Spark)
Replay App Tutorial
@evelynmccormack

46. Verse Story/ The New Yorker:
https://verse.com/2698fd04badbedd804b6dc02f861869d854f2f65/299-water/everything-
water-touches
Verse Story/ A Second Life for Star Wars Sets: https://verse.com/stories/734-a-second-life-
for-star-wars-sets/a-second-life-for-star-wars-sets-2452
I, Too, Sing America (NY times visual story):
https://www.nytimes.com/interactive/2016/09/15/arts/design/national-museum-of-
african-american-history-and-culture.html
After the Storm (Washington Post and PBS)
http://www.pbs.org/independentlens/interactive/after-the-storm/#/dear-future-disaster-
survivor
@evelynmccormack
Storytelling Inspiration