This presentation by event2mobile shares tips and techniques for unlocking new revenue streams and give effective service to the association members.

2. 1. Events/conferences play vital part in the revenue stream
for associations
2. They help in increasing and retaining membership
3. Knowledge sharing and networking opportunity among
the members
4. Contribute in brand development of the associations
Why are events important for Associations

3. 1. Mobility solution at an event helps reducing printing cost
2. Organisers need to invest less money in event app to deliver
information and drive audience engagement
3. Unlock new revenue stream through effective promotion of
sponsors and exhibitors through the app
4. Effective networking opportunity and communication facilitate
new membership
5. Detailed analytics about the event help organisers to understand
attendee behaviour
How event apps help Associations to achieve the goal?

4. Information while on the move
1. Give the busy attendees the opportunity to make
personalised schedule, check speaker bio, venue
information and other details while on the go
2. Use push notifications for reminders, new updates
3. Use gamification to add some fun element and make
them visit booths - hence a scope to promote your
exhibitors/sponsors
4. Leaderboard displaying points based on app activities
encourage users to do more

5. 1. Event app allows attendees to communicate easily with organisers
2. Organisers can get the feedback quickly
3. Easy communication channel helps in attendee satisfaction which
eventually lead to member retention
4. In event2mobile, there are features like:
a. Q/A module - Users can ask questions to the
organisers/speakers through the app
b. Poll & Survey module - Organisers can get feedback
c. Users can also rate any session
Two-way communication is easy

6. Networking
1. Members appreciate effective networking system at events & conferences
2. Event apps facilitate networking in various ways - messaging, finding
profiles of similar interest, social media like platform within the app
3. For example event2mobile has several features like:
a. Networking - Delegates are auto-matched based on personal
preferences and contact information of all users can be seen
b. Social Wall - Users can create posts, upload photos, make
comments, like or share posts just like any social media platform
c. Photo Wall - Users take pictures within the app, customise them and
upload them in the app

7. 1. Use of beacons at an event is boon for both attendees
and sponsors
2. Beacons are small smart objects sending out bluetooth
low energy (BLE) signals
3. Beacon compatible apps like event2mobile detect
signals and receive notification
4. iBeacon is the trademark for the beacon technology
developed by Apple, Inc.
iBeaconTM integration

8. 1. Alerts sent to attendees based on their location and proximity to
the beacons
2. Sponsors and exhibitors can promote stalls and their brands
through beacons
3. Beacons help attendees to find other users around them
4. Attendees can choose to enable/disable the option for others to
view their location
5. Hyperlocal attendee behaviour can be understood
6. Audience engagement can be enhanced and monitored
Proximity Based Alerts

9. 1. Increase revenue stream with effective promotion of the
sponsors and exhibitors through the event app
2. Promotion through event apps allow the sponsors get
concrete data - number of clicks, views of their pages and
even information about the prospective profiles
3. Better exposure to the sponsors can be given through
Flash Screen, Banners, Icons, Sponsor Modules etc.
within the event app
Promotion of sponsors & exhibitors

10. 1. Highlight your valued sponsors on the app’s flash screen or
opening page.
2. This method makes every attendee to see the sponsors’
brands. Eg. Singapore WSH Conference event app powered
by event2mobile showed the sponsors on the splash screen
Branding for better recall

11. 1. Putting a banner in different modules of the app or
even a screen dedicated to the sponsor is possible
2. Banners can be linked to marketing content of the
sponsor like blog etc.
3. Since banners and a dedicated screen have
visibility, organisers can charge premium. Eg. In
Calderm Annual Meeting app by event2mobile, one
page was dedicated to main sponsor janssen and
there were also janssen banners in different modules
Sponsorship Options

12. 1. Incorporate sponsor branding in different modules within
the app Eg. In the Namwolf 2015 Business Meeting event
app, the logo of sponsor RVM in different modules like
schedule, list of Law Firm Members etc.
2. Within microblogging module of the event app, allow
hashtags promoted by the sponsors
3. Can even allow sponsors to conduct polls within the app
4. Can include scavenger hunt in app gamification module
which will prompt attendees to visit different sponsored
booths
In-app display of logos & other specialities

13. 1. Can give a list of names within the app module solely dedicated to the
sponsors
2. Users can find logos of all the brands and can get more information if they
click on the links
3. Give link to social media pages of the sponsors - it will make the sponsors’
happy and users can get information quickly
4. Can designate levels to the sponsors based on revenue. Eg. In the GTS
event app (powered by event2mobile), there is separate module of
sponsors & they are categorised as Gold, Silver
Multi-Sponsors acknowledgement

14. Bill & Melinda Gates Foundation
event2mobile provided mobile solution to Bill & Melinda Gates Foundation for
the Grand Challenges Annual Meeting.
Highlights:
1. Social Media Integration through Linkedin, Twitter and Facebook
2. Live Q&A for presenter /conference
3. News and updates when changes are made to an ongoing event
4. Map integration
5. Personalised itinerary
6. Web based administration interface (CMS)
7. Multi-event usage

15. event2mobile adopted by Congress of the Asian Society for Transplantation
(CAST) for their 2015 event in Singapore attended by 1000 surgeons.
Highlights:
1. Polling in a session occurred using event2mobile among 1000 attendees
2. Result of the polls declared within minutes and displayed on big screens
3. Results were 'live' and were automatically refreshed so all the users
could see the numbers rise on the big screens
CAST 2015, NUS, Singapore

16. CalDerm, the California Society of Dermatology & Dermatologic Surgery,
required an event app at Annual Meeting in California for smart networking
and delivering industry expertise.
Highlights:
1. event2mobile provided robust online meeting platform
2. Provision of One to One networking
3. Easy access to exhibitors, sponsors and speakers information
4. Main sponsor Janssen is highlighted in different modules
5. Option for Business Card Exchange
CalDerm - Annual Meeting in California

17. event2mobile clients

18. Talk to us
Our Global Presence
Email: contact@event2mobile.com
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New York, NY 10007
USA
Phone: +1 800 385 1422
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Phone: +65 8428 4499
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Phone: +47 (0) 465 77716