Internacionalización, la clave para seguir creciendo.

1. Internacionalización, la clave
para seguir creciendo
José Luis Pulpón,
Sector Lead Travel & Finance, Google

2. EXPORT DAY:
Internacionalización, la clave para seguir creciendo

3. Be first to the
FUTURE
BeFirst to the
FUTURJo E

5. Crazy Digital usage is quicker but intense:
18min
Average time spent per
interaction
SMARTPHONES
46 Minutes 45 Minutes
35
Minutes
Tablet PC/Laptop Television
18
Minutes
Smartphone
Base for Smartphone and Tablet: All Interactions (12222). Base for PC/Laptop and Televsion: All respondents (n:571) Q. How long did you do this activity?
Source: Multiscreen Survey Ipsos 2013

7. Preferred Device is related to the activity/moment
PC Smartphone Tablet
Family /
Enterteinment
% Relative Uses by 24 hours /day
Working
Lunch Time
Commuting
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Source: Multiscreen Survey Ipsos 2013

9. 5.000M (?)
2.400MM
1993 2013 2016
…
100% Connected
population

10. Internet: Megacomputer

12. 12
Best of two worlds…
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it again.

13. ¿Quién está exportando? Y donde está la oportunidad?
13

14. 14
France
$37 Billion +11%
change
UK
$ 141.5 Billion
+ 12% change
Germany
$53 Billion
+12.8% change
Spain
$ 21,6 Billion
+14% change
Italy
$ 19.8 Billion
+22.6% change
Source: emarketer January 2013, B2C Ecommerce Sales Growth; B2C Ecommerce Sales
$140.4 Billion
+9.8% change
China
Japan
$ 181.6 Billion
+65.1% change
Mexico
$ 8 Billion
+29.6% change
Russia
$53 Billion
+17.5% change
United States
$ 395,3 Billion
+12.4% change
B2C E-commerce growth

15. 15
La oportunidad está ahí fuera

16. 16
Brazil

17. 17
Brazil’s huge potential
47M
potential
new users
2,000+
Searches per Second
4%
across
world

18. 18
Mexico US (hispanics)

19. 19
Germany Italy Portugal

20. 20
Sweden Finlan Russia
d

21. 21
B2C : Retailer - Tradeinn

22. 22
¿Quién lo está haciendo bien y por qué ?

23. 23
B2B: Instituto de Empresa

24. 24
B2B/B2C: Securitas

25. 25
B2C: Turismo

26. 26
Google Confidential and Proprietary
Iberia …una aerolínea que no
aprovechaba toda la oportunidad
Huge Export potential in LATAM

27. 27
Google Confidential and Proprietary
Hundreds of new routes...
..but nobody knew

28. 28
In Brazil, 10x routes but only 20% covered
Google Confidential and Proprietary

29. 29
Suggested
LATAM
expansion
schedule
Google Confidential and Proprietary
Partnering up!
Query analysis
Iberia’s priorities Frequency

30. 30
Un último
pensamiento

31. 31
¿Incomodamente
emocionado?

32. 32
Gracias

33. Be first to the
FUTURE
BeFirst to
FUthTeU RE

34. BeFirst to
FAUPthTPeUE RNED IX

35. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
FAST, UNPREDICTABLE CHANGE
is an absolute certainty
THE WORLD
The image cannot be displayed. Your
computer may not have enough memory
to open the image, or the image may have
been corrupted. Restart your computer,
and then open the file again. If the red x
still appears, you may have to delete the
image and then insert it again.
is changing
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PEOPLE
The image cannot be displayed.
Your computer may not have
enough memory to open the image,
or the image may have been
corrupted. Restart your computer,
and then open the file again. If the
red x still appears, you may have to
delete the image and then insert it
again.
are changing
TECHNOLOGY
is changing

36. 36
Any possible dreams?

37. Today’s consumer is
CONNECTED
Today’s consumer is
EMPOWERED
Today’s consumer has high
37
123
Today’s consumer is
SAVVY
4
5
Today’s consumer is
BUSY
EXPECTATIONS
Five Consumer
TRENDS